Bjorn Borg, 22-year-old Swedish star, obliterated Jimmy Connors, 6-2, 6-2, 6-3, yesterday to become the first player to win three successive Wimbledon tennis championships since Fred Perry turned the trick in 1934-35-36.
It took Borg only 1 hour 49 minutes to finish off Connors, the brash American who won at Wimbledon in 1974 and had been overwhelming in his march to the final.
But Borg, calling the day the "most important" of his life, dominated the match almost from the outset and, incredibly, made the richly talented Connors resemble nothing more than a weekend hacker.
It was the third major title for Borg since May, he previously captured the Italian and French championships.
More than 1,000 people had camped all night in the rain outside the stadium for a chance to buy the few remaining general admission tickets. The only other way into the 14,000-seat stadium was to pay scalpers up to $600 for a pair of Centre Court tickets - and there were enough smiles among sellers to indicate they were getting their price.
What most people wanted to see, of course, was a repeat of the 1977 classic in which Borg outlasted Connors, winning the fifth set 6-4.
However, Borg was in no mood to provide lengthy entertainment yesterday, preferring the quick kill. After Connors held serve in the first game and broke in the second. Borg reeled off six consecutive games to win the first set.
The second and third sets were much the same, with Borg running roughshod over Connors with blistering serves, delt backhand passing shots and drop shots that left his opponent shaking his head more than a British economist.