ABC-TV has gained the television rights to the 1984 Summer Olympics Games in Los Angeles with a record bid of about $200 million, The Associated Press reported yesterday.
In addition, the network will pay between $100 million and $150 million for production costs, according to industry sources.
ABC prevailed over the other two major networks and two independent television organizations (Tandem Productions and the Entertainment and Sports Programming Network) in the most expensive and competitive bidding war in television history.
NBC, which will televise the 1980 Summer Games from Moscow at a cost of $85 million ( $35 million for the rights; $50 million for production), bid $100 million for the 1984 rights and $100 million for production. CBS bid $165 million for rights, $100 for production, sources said.
Tandem Productions bid $190 million for rights, sources said.
Peter Ueberroth, president and managing director of the Los Angeles Olympic Organizing Committee, said no agreement had been reached.
"It's impossible for the LAOOC to make an agreement without IOC (International Olympic Committe) approval. Clearly, there is no approval. I would know if there was."
Roone Arledge, president of ABC news and sports, said in a statement issued last night that no deal had been concluded.
Reached last night at his home in New Jersey, Arthur Watson, the president of NBC Sports, said, "I have not been officially notified. If they got the bid, they got the bid. I expected a decision today or tomorrow.
Watson said the reports were "difficult to comment on when there's been no official notification." But he added, "it may be true."
"Whatever the bid, it must be approved by the IOC. The IOC representative is out there (Los Angeles) now, which is why everyone expected a decision early this week."
A meeting involving members of the LAOOC, network executives and representatives of the IOC was set for today at the Los Angeles home of David Wolper, head of the Los Angeles Olympic television committee.
Arledge was in Los Angeles yesterday.
Of the money ABC will spend on rights, one-third goes to the IOC and two-thirds to the Los Angeles organizing committee.
ABC broadcast the 1972 and 1976 Games and will carry the 1980 Winter Games from Lake Placid, N.Y. A perennial also-ran in the battle for network ratings, ABC rose to the top after televising the 1976 Summer Games from Montreal.
Fred Silverman, president of NBC, expects the 1980 Summer Games from Moscow to do the same for NBC, now ranked third among the networks, in time for Christmas.
Chester R. Simmons, the president of NBC sports until he left to join ESPN last summer, said, "As big as Moscow will be, Los Angeles, because it is here, will be that much bigger. The promotional value for the next five years with the Olympics is tremendous," which may account for what he calls the "unbelievable" bids.
"One Olympics depends on the next, in terms of promotional value," he said. "ABC can talk about Los Angeles for the next nine months leading up to Lake Placid."
The set rate of $1 million for every 6 1/2 minutes of commercial time that NBC is charging for the 1980 Summer Olympics can be expected to rise significantly by 1984.
But, ABC's profit margin will be cut, since because the United States is the host nation for the Los Angeles games, the network will have to provide the world feed to all other countries broadcasting the Games. The network will have to have enough equipment and personnel to cover every competitor for every event "up close and personal," which has become the ABC way.