A vexing personnel question has been resolved with the White House announcement late last week that Richard W. Carlson, now acting director of the Voice of America, will be named permanent director.

Carlson was appointed acting director in March when U.S. Information Agency Director Charles Z. Wick had trouble finding a candidate appealing to conservatives, who nixed former ABC News president William Sheehan on grounds that he was "centrist." Sources speculated then that Wick had named Carlson, formerly a California newsman, as a stopgap, but apparently Wick could not improve on Carlson's combination of qualities in broadcasting and conservatism.

Trading Places . . .

New Federal Trade Commission Chairman Daniel Oliver has issued a blizzard of announcements designating his team at the FTC. David T. Scheffman, acting head of the Bureau of Economics since Wendy Lee Gramm left in October to follow James C. Miller III to the Office of Management and Budget, will be appointed permanent director.

Also announced were the appointments of Boston lawyer Robert D. Paul to be FTC general counsel; William C. MacLeod to come in from the cold of the FTC Chicago office to head the Bureau of Consumer Protection; and Jeffrey I. Zuckerman to spearhead antitrust enforcement at the Bureau of Competition. Zuckerman was formerly chief of staff to the Equal Employment Opportunity Commission chairman.

Rem With A View . . .

Nuclear Regulatory Commission officials -- as well as Toledo Edison managers -- have gotten a jolt from news that an atomic energy trade association is promoting Edison's stalled Davis-Besse power plant as a summer tourist attraction.

The Atomic Industrial Forum has assembled a list of 90 "energy information centers," with the suggestion that they might make nice vacation spots. After all, some have picnic areas, scale models, movies and other fun stuff.

A Toledo Edison spokesman pointed out that Davis-Besse offers no tours and suffers no picnics and, "This just might not be the best time to visit the center." All that visitors will see is the exterior of the plant, which has been down since the reactor temporarily lost cooling water last year.

An NRC spokesman was more blunt when told about the notion: "Is this April 1? You've got to be kidding."