PHOENIX, AUG. 20 -- Two of three Michigan attorneys' ads seeking business from relatives of victims killed in Sunday's crash of Northwest Airlines Flight 255 were rejected today by Arizona's two largest newspapers.

Phoenix Newspapers Inc., publisher of The Arizona Republic and The Phoenix Gazette, turned down one of three ads submitted by the attorneys, a spokesman said. A second, similar ad "slipped through the net" and ran in today's editions, but will be pulled before Friday's press run, he said.

A third ad was "acceptable" and allowed to run, the spokesman said.

The ad requested by Martin Hirschman, of Dearborn Heights, Mich., was refused on "grounds of taste," said Conrad Kloh, director of sales for Phoenix Newspapers.

Many of the victims of the crash of a Northwest Airlines jetliner that crashed on takeoff Sunday night at Detroit Metropolitan Airport were from the Phoenix area. The jet was en route to Phoenix.

Hirschman's proposed advertisement was addressed to "Families of Flight 255 Crash Victims" and said: "Need independent, honest, aggressive, legal representation to enforce their rights and hold the air transport industry accountable?"

Meanwhile, the estate of crash victim Sharon Naughton Briggs filed suit today in Detroit against Northwest, plane manufacturer McDonnell Douglas Corp. and engine designer Pratt & Whitney.