Following are excerpts from a memo to staff members by Eric C. Peterson, executive director of the Consumer Product Safety Commission:
SUBJECT: Procedures for "Advancing" a Commissioner's Visit.
Have an hour-by-hour written schedule available. . . .
Involve the Regional Director in planning for the Commissioner's visit. . . .
Make sure there is enough time to travel to and from each appointment. . . .
Try to meet the Chairman or Commissioner at the airport to make transportation to the site as efficient as possible.
Make arrangements for meals. . . .
Know who will be at the speech. . . .
Determine format for the event. . . .
Clarify whether or not the Commissioner should remain after her presentation or leave for other appointments.
Be sure to get the correct pronunciation of names of people the Commissioner will meet. . . .
Plan guest list. . . .
Have copies of the Commissioner's biography ready. . . .
Make sure that talking points, speech and other materials are properly cleared. . . .
Visit the room (or playground, school, or other site) before the event. . . .
Find out if stairs must be climbed or Commissioner will have to walk long distance or across unpaved area. (This is helpful to the Commissioner in determining what kind of shoes or other apparel to wear.)
Allow sufficient time for travel to and from the interview. . . .
Suggest seasonal topics (such as home heating in the winter, swimming safety in the summer). . . .
Be aware of local issues. . . .
Prepare "talking points" for radio interviews (and other public appearances). . . .
Write brief thank-you notes or place thank-you calls to all participants and attendees (including media representatives) who attended the event.
Send press materials to media who were unable to attend.
Review what worked and what didn't work, and prepare a brief report documenting the accomplishments, especially newsclips and other media coverage.