What ever happened to that call to hold the line on profits on new homes, as enunciated by Ernest Becker, president of the National Association of Home Builders, about six weeks ago? Answer: Nothing, according to the NAHB staff. Apparently, it was a dead issue when it was publicly proposed because the NAHB board of directors had earlier waived an endorsement of the anti-inflation plan.

The board urged home builders to hold to present margins of dollar profits for six months, adding only the actual extra costs of doing business in terms of price increases for materials, etc. Becker made the proposal in good faith and with some emotional commitment but it didn't ring a bell with builders. Most of them figure they have to get a maximum profit as long as the market will so permit. The Becker plan to fight inflation by a builder freeze on profits will be conveniently forgotten by NAHB - and Becker.

Gregory J. Fitzgerald, executive vice president of the Society of International Cellulose Insulation Manufacturers, based here, was among those leading the applause when a House-Senate conference committee agreed last week on a national standard for cellulose insulation. However, it still must get through the full House and Senate as part of an administration energy bill. Nonetheless, Fitzgerald said: "We will soon see an end to the fly-by-night manufacturers whose products will now be subject to an established federal standard." The SICIM position is that only properly manufactured, tested and labeled cellulose insulation should be allowed in the marketplace.

MCD Holdings, Inc., the public firm headed by developer Albert Turner, has hired architect George C. A. Brunatti to come up with an efficient solar energy system that can be incorporated into houses that the firm wants to introduce within a few years. MCD spokesman Jack Rowzie said that the firm and Brunatti are determined to overcome the current objections to solar systems on the basis of overwhelming appearance and cumbersome equipment.