Homestead Settlements, a title company, has opened an office at 1100 17th St. NW. The firm is headed by Vykturia Holloway, formerly with Bankers Title and Escrow, and Elaine Neumann, previously with the Paramount Group in New York City. The company handles closings on what is described as a "no-frill basis" for $100, plus title insurance.

The National Housing Conference will honor George DeFranceaux, chairman of the National Housing Partnership, Monday evening at a dinner at the Washington Hilton. Rep. James H. Scheuer (D-NY.) will speak.

Kay and Son Inc. Realtors has introduced "welcome mat" video real estate tour service in this area. Video presentations are used to show properties to clients in the Bethesda Kay office. Hunter's Run, a community of traditional houses built by Paul Greenberg, has been opened adjacent to Indian Spring Country Club in Silver Spring. The four-bedroom houses are priced at about $160,000. Eighty-five condominiums have been sold in the Shadwood subdivision in Reston, the Wellborn Co. reported. Prices range from $39,000 to $45,000 for the two-and three-bedroom apartments. p

The Ryland Group announced that new-home sales in the firm's Frederick, Md., division exceeded $5 million for the first quarter of 1980, a period in which buyers signed contracts for 94 houses. Sales in the same period in 1979 totaled 61. Ryland is building at five locations near Frederick.

The Artery Organization has opened a 192-unit apartment project called Aspen Crossing in Wheaton. Rents for the one-and two-bedroom dwellings begin at $370 a month. Dreyfuss Brothers Inc. handles rentals and management.

Michael Hellyer has been named director of construction with Horning Brothers to oversee apartment and residential activity for the District firm. Hellyer was formerly with the Thomas J. Harkins construction company.

Watergate Development Inc. is building the James Place condominium at 1077 30th St. NW., near the C&O Canal in Georgetown. The seven-story building will have 77 apartments over office space on the first floor. Prices of apartments are expected to range from $113,000 to $365,000

Patty Greeves, director of relocation for Lewis & Silverman Realtors, has been elected president of the Relocation Directors Council, a nationwide organization.

Crossroads Realty Ltd., a Potomac brokerage firm headed by Elizabeth Cadell, has joined National Home Relocation Service, a network of independent real estate brokers serving clients moving from city to city.

Jones, Wells and Associates Inc. has merged with Montrose Management Corp., Carlton Jones, president, announced. John Ferguson of Montrose will be executive vice president in charge of the condominium division of Jones, Wells.

James Davidson has been named vice president and sales manager of the Chris Coile real estate office in Crofton.

Capital Systems Group Inc., a training firm, has leased 11,500 square feet in the White Oak shopping mall complex.

Pulte Home Corp. has promoted James Lake to sales manager in Charles County, Md.