PERSONNEL FILE . . . The Northern Virginia Board of Realtors last week elected Edward (Bud) Jordan as its 1984 president. Jordan, a vice president of Mount Vernon Realty Inc., has been a director of the Virginia Association of Realtors for the past six years, and was the Northern Virginia Board's Realtor of the Year in 1981. He will take office in December, along with: Thomas M. Stevens of Shannon & Luchs Co., first vice president; Rita L. Naughton of Tatum Properties Inc., and William Laughlin of Laughlin Inc., vice presidents; Jean E. Paris of Shannon & Luchs, secretary; and Pamela S. McCoach of Tatum Properties, treasurer . . . The metropolitan Washington chapter of the National Association of Independent Fee Appraisers has elected as its 1984 officers: E. W. (Pete) Peterson, president; William B. Amonett, James E. Coffey and Gregory Mark Zuk, vice presidents; Robert Weaver, secretary; and John M. Candland Jr., treasurer . . . At Scarborough Corp., John Russo has been promoted to vice president for production, Patricia Hamilton has been named director of marketing in Northern Virginia, and A. Scott Beatty has been named land development manager . . . The Artery Organization Inc. has appointed Michael E. McGuire, formerly of Costain Washington Inc., vice president/director of land acquisition . . . Edythe M. Dozier has been named sales manager for the McLean office of Begg Inc. . . . Julien J. Studley Inc. has appointed Scott Pannick assistant vice president and Adam Singer has joined the firm as a leasing representative . . . Richard R. Pelliconi has joined Clover Development Corp. as project manager at its Chelsea Landing town house development in Arlington. IN THE BUSINESS . . . Sales of new homes in the area rose a thin 0.5 percent in September compared with August levels, according to Housing Data Reports. Sales of detached and town houses and "plexes" rose 7.2 percent areawide, and condominiums in Virginia were up 6.7 percent, the firm said, but condo sales in Maryland plunged 29 percent, pulling the whole market down 9 percent. The new home marketing specialists also observed that "traffic reports in early October indicate no surges or sudden drops in the number of people visiting new subdivisions. This points to an overall stability in the marketplace. . . . However, the second half of 1983 shows little promise of booming like the first half of the year." Meanwhile, the Northern Virginia Board of Realtors reports that sales for the year through September are up 53 percent over 1982, although the average price is up only 1 percent . . . George Hyman Construction Co. was the low bidder for the 425-room Westin Hotel project being developed at 2401 M St. NW being developed by Oliver T. Carr Co. . . . Kemp Mill Forest, a development of 85 traditional single-family homes, has begun selling. The project by Stanley Martin Communities will offer three- and four-bedroom models at prices beginning in the $140,000s . . . Miller and Smith Homes recorded sales of $26.3 million in the year ended Sept. 30. Robert J. North, the company's vice president of finance who released the report, said the figure represents sales of 316 new homes in Fairfax and Montgomery . . . Gladstone Associates, a Washington-based economic and real estate consulting firm, is sponsoring a seminar on urban development and redevelopment Tuesday in New York. For information, call 833-5500 . . . Also Tuesday, the Northern Virginia Board of Realtors will present a seminar on commercial development. For information, call 560-7350. ON THE MOVE . . . The Rubber Manufacturers Association has taken 12,182 square feet at 1400 K St. NW, a 191,000-square-foot building being developed by JBG Enterprises. Leggat McCall & Werner represented the tenant . . . Ideal Investments Inc., a commercial real estate investment firm, has moved into new town-house offices at 5906 Hubbard Dr. in Rockville. The firm had been at 905 Rockville Pike . . . Freestate Mall in Bowie has two new tenants: MacIntire Hardware has taken 12,745 square feet and Maryland Clock Co. has taken 650. W. C. Pinkard & Co. of Baltimore is the mall's agent . . . Washington Woman magazine has leased 2,000 square feet at 1911 N. Fort Myer Dr. in Arlington. Cushman & Wakefield was the broker.