In an attempt to change its image, attract new members and play a more vital role in the area, the Washington Redskins Alumni Association is shifting its focus toward involvement in more community service-oriented projects.

Alumni president: Pete Larson said yesterday, "Most people associate us with the aid we give to help players from our dire-need fund. But we're also becoming more involved in a number of different charitable and service-related projects."

Just last week, the organization, made up of about 50 members, all former Redskin players, presented George Allen with a check for $1,000 to be used in the Redskin coach's Indian Scholarship program.

The club has given more than $5,000 to the Special Olympics program in the past five years and plans fund-raising events to benefit Children's Hospital and the Robert F. Kennedy Memorial Foundations.

The alumni are trying to obtain sports equipment for a number of Indian reservations, and also are about to embark on a project that would get members involved in inner-city football programs for yound people.

They plan to help coach the children, and provide some financial assistance, as well.

The group's primary fund-faiser - the Welcome Home Luncheon for the Redskins - will be held Thursday at the Sheraton Park Hotel.

More than 2,000 are expected to attend the annual event, and a limited number of tickets at $15 each are still available. All funds from the luncheon are used to finance the association's charitable projects. For further information call Andy Davis at 656-9100.