George Washington basketball coach Bob Tallent was employing a made-for-TV stragegy but he ran out of timeouts against Villanova. He could no stop the clock after the Wildcats went ahead with 11 seconds to play Saturday night. This game was not televised.

In order to accommodate commercials, as many as eight additional timeouts are added during a televised game to the five allowed each team by the rules. Thus, Atlantic Coast Conference games are the best examples, coaches do no need to waste their timeouts to halt an opponent's momentum.

It has led to new coaching strategies for the game's final minutes, enabling tacticians to platoon players down the stretch or to discuss and set up a special defense, or merely to take a couple of timeouts to put additional pressure on a free-throw shooter in a vital situation.

Tallent had only two timeouts remaining Saturday in the late stages of the Colonials' imporatant Eastern Eight game. They lost, 59-58.

If the game had been televised, he likely would have had all five remaining, as would opposing coach Rollie Massimino. And this is the point: 18 timeouts in a 40-minute basketball game are too many.

An accomodation must be worked out so television works in its commericals and so basketball strategy is basically the same, television or no.

Pro basketball has gotten through nicely by allowing seven timeouts per team. The two TV-or-Radio timeouts each 12-minutes quarter are charged to the team's totals: if neither tam uses any other timeouts, it has three remaining for the final minutes.