Marc Splaver, 29, director of public relations of the Bullets since the team was moved from Baltimore five years ago, died of acute leukemia yesterday in George Washington University Hospital.

Mr. Splaver was first hospitalized for treatments in June. He left the hospital in August with the disease in remission and returned to work. He was readmitted to the hospital April 25.

Mr. Splaver died yesterday morning after going into a coma around 2:30 a.m.

Funeral services will be held Friday in Splaver's hometown Bridgeport, Conn., at Congregation Rodeth Shalom Synagogue at 11 a.m.

Abe Pollin, chairman of the board of Capital Centre and president of the Bullets, said Mr. Splaver's death was a great personal tragedy.

"He was one of the kindest, sweet persons I've ever met," Pollin said. "Anyone who ever knew him loved him.He was a wonderful man."

Mr. Splaver was a 1970 journalism graduate of American University and had worked as an assistant in the sports information office. He also worked as a part-time news aide at The Washington Post. He became Sports Information Director at AU after graduation, remaining there until he joined the Bullets in 1974.

Last year Mr. Splaver won the first NBA Public Relations Director award, presented by the Professional basketball Writers' Association.

Mr. Splaver is survived by his parents, Thelma nad Ben, and two brothers.