The Oral Roberts U. folks in Tulsa have been awfully insistent on giving us a running start at the 1978-79 basketball season by telling the world that Lamont Reid, "our 6-4 senior back court performer from Seat Pleasant, Md., is the best jumper in the nation - vertically jumps 44 inches off the floor."

So there you have it, and that's a standing start they're talking about for Reid, out of Bladensburg High, last year's ORU scoring leader at 16.4 points a game.

Louisville's Darrell Griffith is the only high-flier on the collegiate courts of comparable height who, to our knowledge, might match Reid's 44 inches. David Thompson of the pros is said to vertical-leap 42 inches.

All right, out there: can anybody top 44?

Recovering from leg and foot wounds suffered when a pheasant hunting companion near Damascus fell and his gun discharged: Rick Eisenacher, football coach at Montgomery Blair H.S. . . . Recovered from broken collarbone sustained when Dave Butz and Karl Lorch sacked him in RFK, and tabbed to start Sunday in the N.Y. Jets' key AFC East test with New England: Richard Todd. Says Jet Coach Walt Michaels: Let's just say our relief pitcher (Matt Robinson did a helluva job (4-3) . . . but I really don't want to play cat and mouse with these guys" . . . Sore as all get-out over getting the gate as PA. announcer for GW basketball: Glenn Harris, the former Howard baseball star now in HU's Office of Student Life and broadcasting. He's circulated an open letter to Colonial A.D. Bob Faris protesting his dismissal "without explanation" . . .

So smitten by Cupid's arrow one might suspect a plot to help United States beat Britain in Davis Cup Dec. 8-10: John Lloyd of the U.K. squad. "I've had nothing but Chris on my mind. For the first time in my career, tennis has been pushed into second place. I have had no interest in training or playing." Sure enough, since the Lloyd-Chris Evert romance that began at Wimbledon four months ago turned really serious laterly. Lloyd has lost in the first round of each of the three tourneys he's played since the British upset Australia in the Davis semis.

Dead at 77, a legend in his time: Willie (the Beard) Gilzenberg, Newark, N.J.-based boxing and wrestling promoter for 60 years: of cancer in Miami. His big boxing moment: matching one of his fighters, 29-time loser Red Cochrane, against the brilliant Fritzie Zivic - and seeing 25-1 underdog Cochrane take Zivic's welterweight title in Newark's RUppert Stadium.

Mr. Gilzenberg ran the World Wide Wrestling Federation, furnishing mat talent for the Eastern Seaboard, and to the question most often asked of him, "Is wrestling on the level?" would reply: "When you see a wrestler in jail for fixing a bout. I'll give you $10,000. Football games . . . basketball games have been fixed. You've seen that in the newspapers. But did anybody ever arrest a wrestler for a fixed bout?"

Weired timing, Starplex putting on pro boxing at the Armory, 7:30 p.m. tomorrow and Cap Centre staging its Johnny Gant-headlined card, 8 p.m. Monday. What will fight fanatics do on Saturday and Sunday for live action?

Presiding today, noon to 1 p.m. at the Sylvan Theater, Washington Monument grounds, over the American Cancer Society's Great American Smokeout Rally: golf's Lee Elder. Inveterate smoker Elder pledged to quit for the day as an example to others with the hope the quitting might last a (longer) lifetime.