Continuity is the word in Clemson football despite Charley Pell's jump to the U. of Florida Gators even as he prepares his ACC champion Tigers for the Gator Bowl: Danny Ford, Pell's top assistant inherits the head coaching job. Ford, 30, was an All-SEC offensive tackle under Bear Bryant (Pell also played line for 'Bama); served on the Virginia Tech staff three years with Pell, then two years under him at Clemson -- which took less than a day to tab Ford after Pell said the Florida offer was one he couldn't refuse... U. of Richmond also opts for continuity, keeping Jim Tait on for a sixth go-around in '79 despite this year's 3-8 -- which included some narrow losses in an upgraded schedule... Nebraska Coach Tom Osborne will stay put, he decided yesterday after evidently being sorely tempted by Big Eight rival Colorado. Said Osborne on returning from Boulder: "If it was strictly a business proposition, I'd go to Colorado (but) I'm from Nebraska, that's where my ties are. I just felt I should stay"... And Kansas has made a nice switch, giving Jayhawk fund-raiser Don Fambrough a four-year shot as football coach. Fambrough had a previous four-year stint (4-7, 4-7, 7-4-1, 4-7) before being eased out in '75 for Bud Moore, under whom the program collapsed to 1-10 this year while Fambrough was doing his other thing.