Dave Schultz, needing only 33 penalty minutes to eclipse the Caps' Bryan Watson as NHL's alltime occupant of the no-no box, will accumulate them for Buffalo, not Pittsburgh. Yep, the enforcer of two Stanley Cup title teams in Philadelphia, lately a travelin' man dealt to Los Angeles, then the Penguins, moved to the Sabres yesterday in trade for another left wing, young Gary McAdam. While the Sabres obviously see Schultz as added muscle for the stretch drive, Pitt G. M. Baz Bastien decided after Sunday's game in Detroit, "We can't afford to have a man spend that much time in the penalty box." That was 31 minutes in one game -- a pace which would quickly move Schultzie (2,180 minutes in 6 1/2 years) past Our Bugsy (2,212 in 14 campaigns). What price glory?

Hardly seems possible George Raveling is in his seventh year as Washington State coach since helping Lefty Driesell put Maryland on the basketball map, but there he is and there he'll stay, he insists as the buzz runs along the Pacific Coast that he'll take over at Southern California. Raveling has four years left on a contract with a base annual salary of $35,500; says, "Overall, I think my present job is superior to the USC job," and please, let him concentrate on driving his Cougars (14-5) toward the NCAAs... Sometimes never isn't forever, so "Never Again" Al McGuire's name has been tossed into NBA speculation on a permanent Denver Nugget coach after Donnie Walsh interims it this season.