Jim Kehoe reitred Sept. 1 as athletic director of the University of Maryland, but he still works as the athletic consultant for John Toll, university president.

His office is no longer in Cole Field House. Ironically, since the women moved their offices into the field house this school year, he now occupies an office in Byrd Stadium last occupied by Chris Weller, the assistant athletic director for women.

Kehoe was the first athletic director to oppose publicly federal laws banning sex discrimination in intercollegiate atheltics. He was outspoken then and he still is, in semiretirement.

"I had no quarrel with the philosophy of it," he said recently. "My concern, from the first day, has been with financing it. A month ago the NCAA went on record as saying the same thing I said when it first came out (in 1975)."

For the first time in a decade, Kehoe is out of the limelight, in his own little cubbyhole. He occupies an office that Jim Tatum used during Maryland's first glory days of football, when the Terps were national champions and regular major bowl participants in the late 1940s and early 1950s.

"It's nice down here," he says. "No confrontations. No 'Mary Pirg," no women's caucus."

The Maryland Public Interest Research Group (Mary Pirg) and the women's caucus were his opponents on his two most controversial issues - the student athletic fee and Title 9 legislation.

"How many people know you have an office down here?" he is asked.

"Very few," he says with a smile, to be housed in the Byrd Stadium central building when Kehoe was track coach and intramural director, when television contracts and fund-raising were unknown entities to college athletics.

Kehoe no longer has a full-time secretary.

He meets, perhaps once a week with Carl James, the new athletic director, in order to smooth the transition. He has made his extensive files available to his successors. James' lieutenants still call him, seeking the right file to find an answer.

Quietly, he helped Toll evaluate a troubled athletic department at the university's Eastern Shore campus. He travels there one day a week.

"There have been problems at UMES," he said. "I've gone over and examined them and made recommendations and suggestions."

He also works for Tom McMillen, the former Terrapin basketball star, in a company selling physical fitness. He figures he has a few contacts throughout the country.

He is enjoying more time with his wife Barbara and, he says visiting relatives he hasn't seen for 10 years. He also is at the office just about every day.

"Just say I don't start as early or work as late here," Kehoe says. "Life is much less demanding, although I keep busy."