Boston marathon, continued: Bill Rodgers, by direct call from President Carter, has been invited to the White House; paraplegic Cindy Patton, 22, of Acton, Mass., one of the event's 20 wheelchair competitors, is in intensive care in a hospital after falling when she hit a curb while descending a Wellesley hill, and:

Ben Beach, 29, a Harvard man, District resident and Catholic U. law student, was overlooked by the computer printout of Monday's Boston finishers and honcho Dave Theall f the D.C. Harriers sets the record straight-a personal record for Beach: 2:27:31, so he should have shown 195th in the standings. Not bad, but Beach tops that May 5 when he weds a fellow D.C. Harrier distance runner and CU law student, Carol Mast . . .

Downtown neck-craners who see a bunch of folks walking enmasse around Lafayette Square and the White House starting at 1 p.m. today might, if they look closely at the group-members of the President's Council on Physical Fitness and Sports taking a break in their meeting-see baseball's Hank Aaron and 1964 Olympic 10,000 meter champ Billy Mills . . .

Only in California: Legislation aimed at forcing the NFL to locate a new team in the L.A. Coliseum when the Rams move to Anaheim has begun moving through the Assembly in Sacramento. The bill, approved Tuesday by a committee, 7-1, and sent along to another, would establish the legal right of a community to have a replacement professional sports team if an existing franchise is moved . . .Tuesday night, the hostage A's drew 653, a new low, to their game with Seattle . . .And NFL Commissioner Pete Rozelle rapped the bill as "itself trade-restraining and, if enacted, would in our view be well beyond the enforcement authority of the State of California or any of its subdivisions."

Mike Samson, hustling senior-to-be forward, was named George Washington's basketball MVP at the annual Colonials Inc. dinner last night; 400-hitting third baseman Jim Goss outstanding senior athlete . . . Maryland has its basketball banquet tonight, Sheraton Patrick of WJLA-TV toastmaster . . .Terps still have about five hoop grants to deal out for next season, and no doubt note with interest the word from Charlottesville that the assistant coaching vacancy on Terry Holland's Jim Larranaga, head coach at American International College, Springfield, Mass-and not by Roger Bergey, the Harrisonburg (Va.) High coach whose protege, Ralph Sampson, supposedly has (or had?) U-Va. well up on his list . . .

Winter Olympics 1980 at Lake Placid in February will cost spectators an average of $25 per daily events, organizers announced in approving ticket plans.

More than 63 percent of the 550,000 ticket-admissions will be limited to about 50,000 a day to avoid overcrowding-will be allocated to the general American public.

Most expensive ducats: $60, for the hockey playoffs and finals and figure skating finals. Cheapest: $10, for standing room at the biathlon and cross country skiing.

Enjoy, enjoy . . .