Slide over, Elvin Hayes, here comes the Big EEEEEast!
Big East - that's the name of the new intercollegiate, basketball-oriented conference that begins competition the upcoming academic year with Georgetown, Boston College, Connecticut, Providence, St. John's Seton Hall and Syracuse as charter members. Acting Commissioner Dave Gavitt announced yesterday that the schools' athletic directors unanimously decided on the socko name at this week's meetings in Centerville, Mass. . . .
Fred Creighton was signed and introduced as coach of the NHL's Boston Bruins yesterday and acknowledged, "The success of Don Cherry makes it a very difficult job." Creighton, fired by Atlanta this spring after leading the young Flames to four playoff appearances in four years - but never past the first round - will have to win a Stanley Cup to eclipse the Boston success compiled by Cherry before splitting for Colorado.
Cherry's biggest gripe was with General Manager Harry Sinden, and he pointedly said, when asked, "Creighton will do just fine if he doesn't question what he's told, and if doesn't care about what players the team brings up from the minors." Creighton responded, "I don't get to see minor league games. Harry should decide on which players to bring up" . . .