Evelyn Ashford completed her 1-2 knockout of East German sprint stars today by whipping Marlies Gohr in the 100-meter highlight of World Cup II.

Gohr, the world record holder, had not been beaten in the 100 since 1977. Friday night Ashford had administered the first loss since 1977 to Marita Koch, the 200-meter record holder.

Ashford, in lane seven, and Gohr, in lane eight, battled stride for stride down the Olympic Stadium straightaway, Ashford finally slipping in front about 20 meters from the finish. Gohr stumbled just before the finish as she tried desperately to catch up.

"I surprised myself," said Ashford, 22, a UCLA senior. "I expected to finish second here twice. I think I'm still in shock."

Ashford's time of 11.06 did not approach her American record of 10.97 set in the AAU semifinals, largely because she was running into the wind, whereas at Walnut she received a friendly push.

"It didn't feel fast at all," Ashford said. "I just wanted to keep control, to keep a cool head."

It was not an especially satisfying day for the U.S. team, although pole vaulter Mike Tully and high jumper Franklin Jacobs joined Ashford in the gold-medal column.

Tony Darden, thought to be the standout of the 400-meter field, was an unhappy third. Steve Scott, a 1,500 favorite on the basis of his 3:51.2 mile at Oslo, was a badly beaten fourth. And the 400-meter relay, in which the U.S. set the world record at the first World Cup, produced a second-place finish behind the rest of the Americas.

Tully took the pole vault at 17 feet 10 3/4 inches. That event was held simultaneously with and close to the high jump, distracting performers in both. Jacobs won the high jump at 7-5 1/2.

Each was the beneficiary of the fewer-misses rule, as Patrick Abada of France matched Tully and Olympic champion Jacek Wszola of Poland cleared the same height as Jacobs. Disappointing at 7-4 1/2 were the Soviet Union's Aleksandr Grigoryev and East German Rolf Beilschmidt.

Darden was the victim of a delay in the early races, forced for safety reasons by the length of the hammer throw competition. He also was unfortunate to be running against Kasheef Hassan of Sudan, an Oregon State junior who added the World Cup title to the NCAA crown with a time of 45.39.

"It's a terrible letdown coming to a big caliber meet like this and running 46.1," Darden said "I can't think of anything worse except maybe getting hit by a car. I'm the kind of runner I warm up until 10 minutes before a race. They kept us in the control room for half an hour with so many other athletes you couldn't even move around."

Scott was never in contention in his first race in five weeks. Mike Boit of Kenya led most of the way in the 1,500 then runners poured past on both sides down the stretch. The winner, in an incredibly slow 3:46.0, was Thomas Wessinghage of West Germany.

The pace was so slow that the only boos of the first two days of competition were heard at the halfway mark.

For some reason known only to the selection committee, the U.S. 400-meter team had inexperienced Mel Lattany on the key third leg around the turn. Bill Collins, the catalyst of the World Cup team of 1977 that set the current world record, was bypassed.

So it was no real surprise that anchor man Steve Riddick took the baton in third place. He overhauled East Germany's Alexander Thiems, but could not catch Altevir Araujo of Brazil, who had been pushed in front by the fine third leg of Cuba's Silvio Leonard.

The defeat, in 38.70 seconds, left the U.S. men nursing an 83-78 lead over Europe III entering Sunday's windup of competition. East Germany was third with 73.

The East German women, despite Ashford's incursions, led with 70 points to 65 for the Soviet Union and 62 for Europe III. The U.S. was fourth with 57.

Among other winners today were Kiprotich Rono, Henry's cousin, who was so far ahead in the steeplechase he turned and looked back in disbelief; Soviet hammer thrower Sergel Litvinov, who fouled on his first three tosses and would have been disqualified from an ordinary competition, but came back to win at 258-2 1/4, and Soviet Svetlana Ulmasova, who outkicked Greta Waitz of Norway in the 3,000 meters.

Canadians finally got a chance to cheer when Anne Mackie Morelli dashed to the front with 300 meters remaining in the 800. However, she wound up fourth as Bulgarian Nikolina Shtereva prevailed in 2:00.6.

The crowd was listed as 15,797, but one Montrealer wasn't complaining. He was Jerry Snyder, who bought the TV rights for$1 million and has profited by much more, while live TV has destroyed the gate.