Virginia State and its quarterback Tony Colden learned the extra-hard way that taunting opponents is a no-no-no in college football: Norfolk State 14, Virginia State 12, and certified by the Central Intercollegiate Athletic Association commissioner yesterday in turning away a VSC protest.

It was a big game in the CIAA with black-college rankings into the bargain and maybe even a shot at the league berth in the postseason Gold Bowl against the MEAC champion. So Colden, in his enthusiasm or something, at breaking a 17-yard run to paydirt, waved the ball at a defender just before crossing the goal line. That's supposed to bring a 15-yard penalty on the kickoff following the score -- but the game officials looked at rule-book "interpretations" rather than the straight rule. Touchdown nullified, they reuled, penalizing VSC 15 yards then and there. From 32 yards, the Trojans failed to get the TD back.

CIAA Commissioner Bob Moorman admitted the ruling was wrong. He also said, "Because the score of the game was final, based on NCAA Rule 1-1, there is no other course of action but to let the score stand" . . .

Joe Kuzik, Mr. Gonzaga athletics since 1942 as coach, teacher and athletic director, will retire at the end of this school year, and one appropriate happening Saturday: first presentation of the Gus Coupe-Joe Kozik bowl.

To be awarded each year to the winning school in the Georgetown Prep-Gonzaga football rivalry, the trophy from the two alumni associations will honor two dedicated molders of youth who served their schools for more than 35 years. Gus Coupe, who died a year ago, was athletic director at Prep for many years; as golf coach, his teams were metro area champions seven times. The game Saturday is at Georgetown Prep in Rockville, 1 p.m. . . .

Jerry Koosman's move from New York and a 3-15 Met record to the friendly home climes of Minnesota and a 20-13 campaign for the Twins has won the lefty, a 21-game winner in the NL in 1976, UPI designation as American League comeback player of the year . . .

Going the opposite way from Maryland, the Kentucky State Race Commission yesterday turned down Churchill Down's request for Sunday racing -- partly because Kentucky's governor-elect, former basketball mogul John Y. Brown Jr., thumbed it down . . . And in long distance competition with Laurel's International on Saturday, the New York Racing Association puts Affirmed on view in retirement ceremonies during its racing program. "Salute to Affirmed Day," the all-time money winner to get floral and verbal tributes on his way to stud at 4 . . .

The honorable Kentucky state senator elect from the 11th district says of his Tuesday ballot-booth victory (following a supportive visit from Gerald Ford): "I never felt anything quite like the feeling I had when I won" -- and he won 224 major league games, including a perfecto. Yep, Jim Bunning . . .

M Club dinner time around the bend, 29th annual: Saturday, Dec. 1, Center of Adult Education on the Maryland campus. Connie Carpenter of '63 basketball varsity (now a Vitro marketing rep) this year's chairman of the sports awards banquet honoring the tops in Terpdom.