John McKay, loosing a cussin'-fussin' blast at folks (including a Buccaneer player or two) who accuse his Tampa Bay NFL entry of "choking," has completed his agonizing over whom to start at quarterback in Game 16 Sunday versus Kansas City and his man is:

Doug Williams. Still. Despite the nine interceptions the past two games while the Bucs stayed on hold with their magic number of one to clinch NFC Central.

McKay took linebacker David Lewis to task for his remarks after Sunday's loss at San Francisco: "People who use those terms ("choke") are no better than snakes. For a player to say something like that of his teammates is a terrible, terrible, idiotic statement. He ought to shut up and look at the pictures and see how he played" . . .

Ah, coaches. How about Bill Henaghan of Allegany High, Cumberland, Md.? His basketball squad lost a 43-42 overtime road game to Bishop Guilfoyle H. S. of Altoona, Pa., on the weekend, via a pair of free throws at the end off a foul call that steamed Henaghan to no end. Steamed? Henaghan reported the result to area newspapers and radio as Allegany 42, Guilfoyle 41. The Allegany County school board called him on the carpet for misrepresentation, and after a hearing at which he pleaded he believed his team actually did win -- Ah, ex-coaches. Yep, relieved him of his cuties, they did . . .

A few days earlier, in suburban Los Angeles, Notre Dame High had Murphy H. S. beat, 67-61, as time expired. But wait, N. D.'s coach, Glenn Marx, had a few choice things to say to the officials as they were leaving the court. Two-shot technicals. Herb Simon sank 'em. Marx kept after the officials. Another tech. More squawking; more free throws. On and on, until Simon had made 11 of 12 and made Murphy the victor, 72-67. "The guy," Marx said later -- before going speechless -- "the guy (one ref) just went nuts" . . .

Back in the NFL, Bob Irsay has apologized to Baltimore fans for the ruckus he caused by threatening to move the franchise. Irsay, in a statement, maintained, "Maybe I did not do it the right way, but what I had in mind from the beginning was a better stadium for Colt fans. I never wanted anything else." Note, he's cozying up to the fans after the fewest of them in a quarter-century came out for Sunday's game . . .

Bubble, bubble, toil and trouble. In middle America, the inevitable: Men's basketball coach conducts practice. Women's athletic director of rival school says, all right, off the floor, our turn. Men's coach mouths off. Woman hauls off and slaps him. Principals: Bradley's Dick Versace and Butler's Xandra Hamilton. "For a guy who's taken as many blows as I have, it was a love tap by comparison," says Versace. In comparison, maybe, to Butler 65, Bradley 63 in the men's game that day . . .

Followup to the Jeff Kimlo-Keith Dorney barroom tiff between Detroit Lion teammates: One Charlie Fatheringham of Oxford, Mich., says he is suing Komlo for damages -- claims the beer mug allegedly heaved by the young quarterback (as ribbing during New England-Miami telecast turned mean in a Rochester, Mich., tavern) -- after hitting tackle Dorney in the eye -- went on to hit Fatheringham in the back of the head. "I don't know how many stitches it took," he said. "I can't see it . . . My doctor said it was down to the bone."

New football coach at U. of Richmond, from the Iowa State staff: Victor D. (Dal) Shealy Jr., 41, who previously was head coach at Carson-Newman, 1970-74, was an assistant at Baylor, Tennessee and Auburn before taking over as assistant head coach and offensive coordinator under Donnie Duncan.