Very interesting: Carl James, Maryland's athletic director these last less than two years, popping up in Kansas City yesterday to interview for the vacant post of Big Eight commissioner. Along with at least three other candidates . . .

FanFare of Sept. 28, 1979, "A Streak of Generosity," related how kind fates seemed to help along the consecutive-game batting streak that won Pete Rose $23,000 -- from Aqua Velva, which set up the prize of $1,000 per game for longest streak of 1979 in honor of Aqua Velva commercial hero Rose's mighty 44-gamer in 1978. Statement from Commissioner Bowie Kuhn this week: Aqua Velva will not be allowed to pay a monetary reward to 1980's top streaker, whoever. Never mind that Rose split his winnings among the Phillie coaching staff. Toot-toot. Can't have even a five o'clock shadow of a doubt, you know . . .

Close observers could have read it in the stars last World Series, that Bert Blyleven, who quit the Pirates this week, was only borderline "Fam-a-lee." He was the only Bucco noted to disdain Willie Stargell's merit stars on his cap . . .

Drat, Baltimore trumps Washington again. Courtesy of Earl Foreman, yet: The Houston Summit of the Major Indoor Soccer League has just become the Baltimore to-be-named-by-fan-contest; unidentified ownership signed to a five-year Civic Center contract. Average attendance of 3,200 in Houston prompted the move; Baltimore projects 6,000 and up . . . Wonder what the New England Tea Men of NASL projected for Monday night's game in Schaefer Stadium, Foxboro, Mass.? The rainy tilt with Memphis drew an all-time league low (says NASL) of 254 customers.

Jimmy the Greek makes Super Moment 12 to 1 in the Kentucky Derby -- but picks him as the dark horse winner. Lakers 12-5 to win the NBA title over the Sixers, says El Greco . . . The Indianapolis Motor Speedway, free of last year's chaos and controversy, opens for practice today for the 500-miler May 25, and already the USAC watchers have a favorite: Johnny Rutherford . . .

Ready, aim, boink! Distaff dart tossers from up and down the East Coast have at it today and Sunday at Caffney's, 14th and Kennedy streets NW, for a $2,500 tourney purse. Ladies only -- youse guys can watch . . .

Last call: Redskins Alumni charity golf tournament. To get in with all those pro football stars and celebs, call Andy Stynchula pronto. Drawing for teams is set 6:30 p.m. Sunday, Bethesda Marriott, for the big day at Indian Spring C.C., Monday . . .

Longest active consecutive-game playing streak in the NHL (since Garry Unger missed one this winter)? Winger Craig Ramsay, Buffalo, 561. But Ramsey's out of Stanley Cup action -- broke his left wrist in Thursday night's loss to the Islanders -- after 59 playoff games without a miss . . .

Dave Mulquin of Rockville, junior forward from Georgetown Prep, has been elected a cocaptain of the 1980-81 Holy Cross basketball team.

Dead at 22: Jerry Stringer, the Louisville buddy to whom Darrell Griffith dedicated his NCAA final efforts; of cancer . . .

Ironic, after Tom Watson's embarrassing two-stroke penalty week before last for violating the PGA Tour rule on advising a fellow player (Lee Trevino) during competition: hot off the press this week, first printing of "The Rules of Golf: Illustrated and Explained," by Tom Watson with Frank Hannigan. Watson, burned by one of the live mikes newly approved for players at TV network behest, is ag'in 'em.