It is a record Northwestern probably would rather not have any part of.

Quarterback Jess Cole ran for two touchdowns and Troy King rushed for 91 yards and another score today as Wisconsin defeated Northwestern, 52-0, giving the Wildcats a record-tying 28th straight defeat.

Northwestern (0-8 overall, 0-6 in the Big Ten) tied the major-college record for consecutive losses set by Kansas State in 1948 and tied by Virginia in 1960.

Wisconsin (5-3, 4-2), took a 21-0 lead in the first quarter, scoring on its first three possessions.

"We knew the potential is always there for an upset. Nobody wants to get beat by Northwestern, and that gave us some incentive," said King, whose team is a half-game out of first in the Big Ten.

The Badgers, who ended a two-game losing streak, drove 73 yards in eight plays on their first series, with Cole scoring from a yard out. Wisconsin's Matt Vanden Boom returned a punt 15 yards to the Wildcat 43 moments later, and John Williams scored from a yard out six plays later.

Northwestern fumbled the ensuing kickoff, and Clint Sims recovered for Wisconsin on the Wildcat seven. King ran over from the one to give the Badgers a 21-0 lead with 5:33 left in the first quarter.

The Badgers made it 28-0 early in the second quarter when Cole ended an 81-yard march by scoring on a 17-yard bootleg run. They scored a touchdown and a field goal later in the period to lead, 38-0, at halftime.

Wisconsin finished with 327 yards in the first half and did not allow Northwestern beyond its 37 during that time. Wisconsin had 475 yards rushing for the game.

"I'm embarrassed about it (the score) because my name is associated with Northwestern," Wildcat Coach Dennis Green said.

The reaction of Wisconsin Coach Dave McLain: "I'm glad we're on this end of one of those kind of games."