In a week of plenty to talk about, television sports people could be heard yesterday talking about the following:
* In the short run, the networks will recoup most of what they lose in strike-curtailed advertising by not having to pay the NFL its recently doubled game-rights fees ($2 billion over five years, divided among three networks).
* College football will probably not make it to Sunday afternoon as a fill-in diversion, particularly not network Sundays.
* CBS, the only network offering NFL action if the players' strike continues through Sunday, will probably have the hardest time selling it. That's because the network will carry reruns -- this week, San Francisco and Cincinnati in Super Bowl XVI.
NBC and ABC -- which are replacing the NFL with a Sunday afternoon Canadian Football League doubleheader and a Thursday night Peter Falk movie, respectively -- were having more immediate success yesterday getting disenfranchised advertisers to buy the substitute programming, sales executives said.
"CBS will have some opposition from advertisers about going into a repeat broadcast," said Jerry Solomon, the D'Arcy, MacManus & Masius executive who handles all broadcast advertising for Anheuser-Busch, the country's biggest sports-related advertiser.
"Even if it gets the same rating as a live game," Solomon said, "there's a question about whether a ratings point is worth as much on a repeat of a sporting event as it is on the original. There's a thing called 'involvement.'
"I would much rather watch a live college game than watch a repeat of the Super Bowl," Solomon said. "I don't care how exciting the Super Bowl is. You know how it's coming out."
CBS still was working on the possibility of coaxing a college football game from Saturday to Sunday, spokesman Jay Rosenstein said yesterday, but nothing was definite. ABC was also said to be looking at college games for Sunday, but those pursuits have apparently slackened in the wake of Sunday afternoon baseball and a growing reluctance among colleges to rock an already dangerously tilting boat.
Both DeLoss Dodds, athletic director at the University of Texas, and Big 10 Commissioner Wayne Duke were quoted yesterday as saying moving the games to Sundays would be "ill-advised."
Last week, U.S. District Judge Juan Burciaga voided the NCAA's new contracts with the TV networks on the basis of what he ruled were antitrust violations.
"Most (members) are saying they'll remain within the terms of the NCAA plan until a decision is made on the stay (of Burciaga's order, filed yesterday in Denver by the NCAA), and most do expect the stay to be granted," said NCAA executive Tom Hansen. "It's virtually a unanimous feeling, with the exception of Oklahoma."
The University of Oklahoma, which hosts Southern California this Saturday in a game passed over by CBS and ABC, was the only school said to be actively pursuing TV coverage of the game. But it appeared that Oklahoma would have to settle for local or regional coverage, at best.