The new football coach at Duke is Steve Sloan, unanimous choice of an eight-member selection committee. Mississippi folks are mostly less than shaken up; many were surprised Sloan wasn't let go after his fifth straight nonwinning season as Ole Miss coach. Despite his 20-34-1 Rebel record, though, Sloan comes to the ACC with an overall 55-55-3 at Texas Tech, Vanderbilt and Mississippi and ringing endorsement by the man for whom he starred at quarterback, Alabama's Bear Bryant . . . Replacement speculation around Ole Miss centers on coaches Billy Brewer of Louisiana Tech and Bobby Collins of Southern Methodist -- if Collins could be lured from SMU after going 10-0-1 on the heels of a successful stand at Southern Mississippi, all built, of course, on his experience as backfield coach in the last days of George Washington U. football . . .

Tulsa Coach John Cooper, in demand after a 10-1 Hurricane season, discounts reports he will be hired by Tulane ("a lateral move"); says he'll be visiting Kansas and N.C. State -- although "I am not looking for a new job" . . . Southern Cal's pass-oriented new head coach, Ted Tollner, hastens to add Frank Falks, Oklahoma State assistant who tutored '82 national rushing leader Ernest Anderson, to staff, because, "We want to maintain the great tradition of Southern California running backs" . . . Washington Huskies fans, who consumed a 40,000-ticket Rose Bowl allotment a year ago, seem cool to the UW-Maryland Aloha Bowl. Deadline passed for Washington's 12,000 season- ticket holders to order seats in Honolulu; 1,400 signed up.