John Elway, again. The Atlanta Falcons seem to be dropping hints they might like to help take Georgians' minds off vamoosed Herschel Walker by bringing in the quarterback who is prospective No. 1 in the NFL's April 26 draft.

Enough so, according to reports from Atlanta, to dangle veteran passer Steve Bartkowski, a starting running back and the Falcons' own pick in the first round (No. 16) as grist for trade with Baltimore, possessor of the leadoff pick.

Anyway, that's one followup on Baltimore General Manager Ernie Accorsi's addendum to his "We're not in the market for trading the pick" (indubitably Elway, unless the Stanford senior/Yankee farmhand flat out declares he's going to be a baseball player). Accorsi's addendum? "That's not to say we wouldn't listen" . . .

While Dan Henning's head begins spinning over what quarterbacks he gets to coach now that he is the Falcons' head coach, he has rounded out his staff with a couple of ex-Redskins: Gary Puetz, who after a decade on NFL offensive lines, grabbed the better-than-brass ring as a backup Hog in the Super Bowl, and Ted Fritsch, the former center and special-teamer whose sudden kick-snapping slump opened the way for Jeff Bostic to achieve Hogdom. Puetz gives up his playing career to help coach offensive line; Fritsch will direct the kicking and kick coverage units, as he did for half a season under Jack Pardee here . . .

Since signing Walker, USFL's Jersey Generals report selling 12,000 season tickets--$1.25 million worth. That brings the total to 33,000 assured customers at every game in Giants Stadium . . .

Rookie Federals quarterback Mike Hohensee will join starter Kim McQuilken plus Craig James and Drew Taylor in Q and A with M.C. Mal Campbell in one last preseason sendoff for the USFL team, the Quarterback Club luncheon at the Touchdown Club, 12:15 Friday . . . The Federals' cheerleading leader, Cathy Hagerty, says you can keep calling her unit the "Untouchables" unless Paramount Pictures wins a legal injunction . . . And FanFare promises to call Channel 7 WJLA-TV (not, blush, WMAL-TV).