Carl Ullrich, the U.S. Military Academy athletic director who once coached crew at Navy, got in one of the best of the friendly interservice digs at the brassy annual Army-Navy luncheon at the Touchdown Club here yesterday:

"One game, the Army team heard a cannon go off as part of the hoopla, thought it was halftime and ran off the field. Three plays later, Navy scored."

Then there was the one by Harry Walters, Army fullback in the late '50s now adminstrator of the Veterans Administration: "The difference between Roger Staubach and my old teammate Pete Dawkins is that Dawkins can spell . . ."

But Navy already had its laugh of the week.

With the football renewal Saturday in Philadelphia, midshipmen counted a preliminary skirmish won with a daylight raid on West Point, N.Y. About 1,400 lightweight balls, golf size, bright yellow plastic, were dropped from the skies Tuesday. Each was hand-lettered in blue: "Go Navy."

Midshipman Kim Horine served as bombardier in a small plane piloted by two Naval Academy instructors. The raid was carefully timed so she could drop about 1,000 of the hollow balls as the Corps of Cadets practiced for Saturday's march-on at Veterans Stadium. The remaining 400 were saved for the Army football team, practicing at a nearby field . . .

Darryl Rogers, whose future as Arizona State football coach has been in doubt, apparently will get a contract renewal. "This season was not all that we hoped it to be (5-6, worst in nine years), but it was a season of growth," the university's president, J. Russell Nelson, said . . .

WDCA-TV-20 in Washington and WBFF-TV-45 of Baltimore will televise the Dec. 21 Holiday Bowl (9 p.m.) matching No. 1 Brigham Young against Michigan. WDCA also will broadcast the Dec. 15 Independence Bowl (Air Force-Virginia Tech), the Dec. 26 Freedom Bowl (Houston or Texas vs. Iowa) and the Dec. 31 Astro-Bluebonnet Bowl (TCU-West Virginia).