Binghamton Whalers -- Extended contract of General Manager and Coach Larry Pleau for two years with the American Hockey League team. FOOTBALL

Dallas Cowboys -- Signed second-round draft pick LB Jesse Penn, Virginia Tech, to multi-year contract. Buffalo Bills -- Signed former New York Jets and Cleveland Browns WR Bobby Jones, Cincinnati Bengals RB James Hargrove and Chicago Bears OL Perry Hartnett as free agents. New England Patriots -- Signed free agent QB Pat Brennan, Franklin (Ind.) College. Tampa Bay Bandits -- Announced John Rauch resigned as director of football operations to pursue coaching job. Director of scouting Jim Ruskell will succeed him. Chicago Bears -- Signed QB Mike Tomczak and S Kevin Potter. Detroit Lions -- Signed eight free agents: CBs Thomas Morris, Duane Galloway and Mark Royster, S Ron Cross, G Scott Barrows, T Kack Keslar, NT Ken Graeber and LB Jeff Pierzynski. New Orleans Saints -- Announced retirement of OL Jim Pietrzak. Arizona Outlaws -- Signed free agent Rush Brown, a former Jacksonville Bulls DT, to one-year contract. COLLEGES

Virginia Commonwealth -- Named Mike Pollio of Kentucky Wesleyan as head basketball coach. James Madison -- Promoted John Thurston, an assistant basketball coach for 10 years, to head coach. New Orleans -- Announced C Damon Vance has transferred from Louisiana State, hopes to be eligible for 1986-87 basketball season. St. Mary's (Ind.) -- Named John Akers women's soccer coach. Alfred -- Named David L. Lyon assistant football and basketball coach. Seattle -- Announced the resignation of Len Nardone, head basketball coach. BASKETBALL

Utah Jazz -- Sale of half the franchise for $8 million dollar to Salt Lake auto dealer Larry H. Miller was formally made by turning over checks to managing partner Sam D. Battistone. BASEBALL

Toronto Blue Jays -- Waived DH Willie Aikens. SOCCER

Las Vegas (MISL) -- Named Don Popovic president. TRACK

U.S. World Cup Track Team -- Named Russ Rogers head men's track coach. Pittsburgh -- Named Steve Lewis, assistant men's track coach, head coach of women's track team. OBITUARY

Bobby (Jitterbug) Kellogg -- Kellogg, 67, starred on Tulane's 1940 Sugar Bowl team. Coached at Tulane, Wake Forest, Texas Tech and Mississippi State in the college ranks and Edmonton, Montreal and Regina in the CFL.