CHRISTOPHER FORDHAM III, chancellor, University of North Carolina at Chapel Hill : "The obsession with winning and with being on the winning team seems to be an inherent human trait. That the colleges and universities have become to a degree captives of this societal preoccupation is most unfortunate, and I believe we can and must extricate ourselves from the centerpiece role which we now seem to occupy in the scheme of things."

CHRIS KENNEDY, academic adviser, Duke University , on College Football Association awards based on graduation rates: "It's like getting a prize for breathing. You're supposed to do it. They're giving awards to colleges for having people graduate? What else are colleges for?"

BRUCE POULTON, chancellor, North Carolina State : "It's unfortunate that the NCAA became so involved with athletic directors and coaches because it became a multifaceted organization. It's an organization that has to deal with the professional concerns of coaches, with the financial and management concerns of athletic directors and with the academic concerns of institutions of higher education. That's an awfully broad set of responsibilities."

EAMON KELLY, president, Tulane University: "My decision (to terminate the basketball program) was made first and foremost to reaffirm the primacy of academics at the university. Some have questioned my position by drawing an analogy to hypothetical wrongdoing in an academic department. Would you drop biology if you discovered a few students and professors acting unethically, runs this line of argument. The answer, of course, is that the analogy does not hold because biology, or any other duly constituted academic program at Tulane, is inseparable from Tulane's essential purpose; basketball is not . . .

The second reason I made my recommendation to the board has to do with academic integrity and institutional values. Such values include honesty, fairness and a commitment to the principle of rule by law. If I had simply suspended the program rather than abolished it, discussion would inevitably have turned away from what had transpired to when the program would be reinstated, under what coach, and in which conference. I did not want such questions to arise, for they would have diverted attention from the more important issue of integrity."

JAMES H ZUMBERGE, president, University of Southern California: "The ability to appear on television is related directly to the success of the team. The success of the team is related directly to the ability to recruit better players. It's a vicious circle . . . and goes round and round where (in getting television) exposure, the motivation is not to improve revenue but to get an additional recruiting advantage."