TOM REED, football coach at North Carolina State : "You can have all the resources you want, but if it isn't made clear by the head coach that you're there to obtain a degree, to enhance the quality of your life . . . that quality of life is going to depend on that experience that you've had. You have to establish that football is an enriching experience to your educational experience.

"To do that, I can't stand in front of a team meeting and say that, because it's just going to become educational rhetoric. It won't mean anything. So what I do is set six weeks aside to have conferences with players pretty much involving academics, and three of those weeks come directly after the season ends, and I don't leave my office to go recruiting." DEAN SMITH, basketball coach, University of North Carolina : "Presidents can tell you how to vote. Athletic directors will vote no for anything that will cost you money, even if it's better for the student-athlete." MIKE KRZYZEWSKI, basketball coach, Duke University : "What is happening now is that we spend so much time recruiting. It takes us away from the kids here at school. You're always chasing somebody else. Right away, at the beginning of a school year, September is your busiest recruiting month. It's also the first month of school. During the season, when you can go out and evaluate players, well, the players you should most be evaluating are your own . . .

"I don't think we're encountering any super unnatural problems here. Twenty years ago, there were problems. There have been cheating scandals and things like that throughout, during different time periods. During the '40s and '50s, one of the biggest scandals was not letting blacks play. We've come a long way. The thing right now is that we have to recognize there is more pressure on the student-athlete. He's exposed more. There are more distractions. He's a bigger target. How can we help him? That's what I'd like to focus on . . . Hopefully, all of us are recruiting young men who we think can graduate. Otherwise, we're a bunch of pimps . . . and we're just using these kids." STAN MORRISON, basketball coach, University of Southern California : "If you put a kid in an environment and give him stroking in something other than a jump shot, he can find out there's something exciting happening in the classroom, and can get turned on to it . . . I've told my players the greatest pressure is not to shoot a free throw in front of 20,000 screaming fans. There's nothing like standing up and making an oral presentation before 20 other people in a classroom, and you're not equipped."