The University of Kentucky has adopted rules beyond NCAA requirements to govern contact between athletes and boosters and to monitor players' activities. Kentucky athletic director Cliff Hagan distributed the new rules, effective last Thursday, to all coaches and staff members.

The rules followed an Oct. 27 story in the Lexington Herald-Leader that quoted former basketball players as saying they received cash from boosters, sold free season tickets for as much as $1,000 each and received excessive fees for speeches, all of which violate NCAA rules.

The new rules require athletes to make written reports of speaking engagements, provide information on summer jobs and register automobiles with the school. Head coaches are responsible for ensuring that only relatives or students sit in the athletes' free seats. And boosters will not be allowed in locker rooms or certain other areas . . .

The attitude of "winning at all costs" is the biggest problem in college basketball, Kentucky basketball Coach Eddie Sutton says in the Wildcats' 1985-86 facts book. "Some institutions put so much pressure on a coach that he resorts to violating NCAA rules . . . to win. And by institutions, I mean everyone -- alumni, administration, fans," he said. "I know some honest coaches who have become dishonest . . . to keep their jobs" . . .

LSU Athletic Director Bob Brodhead installed electronic bugging devices in his office to tape interviews by NCAA investigators with basketball center Tito Horford, according to The New Orleans Times-Picayune, The States-Item. The newspaper quotes LSU administrative sources as saying Brodhead wanted the tapes to point out inconsistencies and errors in the record of the interviews in the event LSU was charged with violating NCAA rules. Brodhead has said the equipment, seized Oct. 27 by the FBI, was to identify a security leak.