Philadelphia Phillies

Released LHP Randy Lerch (1-1, 7.88 ERA); activated RHP Fred Toliver from the disabled list, broken bone in left forearm; placed C Darren Daulton (.225, 8 HR, 21 RBI) on 60-day disabled list after surgery for a ligament tear in left knee. Chicago White Sox -- Traded C Scott Bradley to Seattle Mariners for a player to be named; activated OF Reid Nichols from disabled list; announced retirement of coach Joe Nossek. Pittsburgh Pirates -- Placed LHP Bob Kipper (strained shoulder) on 15-day disabled list; purchased LHP Rich Sauveur from AAA Hawaii. Milwaukee Brewers -- Signed first-round selection SS Gary Sheffield (.424, 20 HR, 60 RBI in three prep seasons in Tampa, Fla.). St. Louis Cardinals -- Promoted Manager Dave Bialas from Class A St. Petersburg to AAA Louisville to succeed Jim Fregosi, now manager of the Chicago White Sox. BASKETBALL

Sacramento Kings -- Signed free agent G Brook Steppe, former Georgia Tech star who averaged 23 ppg last season with the Tampa Bay Thrillers and Baltimore Lightning of the CBA. FOOTBALL

John McKay, 62, former Tampa Bay Buccaneers and Southern Cal coach, was in excellent condition after triple-bypass heart surgery in Santa Monica, Calif. COLLEGES

Auburn -- Announced K Chris Johnson has been declared academically ineligible for the 1986 football season.Michigan -- Massachusetts football and baseball standout Greg McMurtry has selected a four-year football scholarship over a contract with the Boston Red Sox, who made him their first pick in the June draft. OBITUARY

Charlotte Haskell, a former USGA Seniors and North-South seniors champion, died of cancer Wednesday in Titusville, Pa., at 72.