FOOTBALL New York Jets -- Traded WR Johnny (Lam) Jones to San Francisco 49ers for 1988 draft choice and signed third-round draft pick LB Onzy Elam of Tennessee State. Dallas Cowboys -- Agreed to terms with DB Ron Francis. Kansas City Chiefs -- Signed third-round draft pick LB Todd Howard of Texas A&M to series of three one-year contracts. Indianapolis Colts -- Signed DB Freddie Robinson, sixth-round pick from Alabama; DB Chuckie Miller, eighth-round pick from UCLA; LB Bob Ontko, ninth-round pick from Penn State; DB Chris Goode, 10th-round pick from Alabama, and DE Jim Reynosa, 11th-round pick from Arizona State. Detroit Lions -- Signed TE David Dauch and FB Tony Dollinger, both free agents. Seattle Seahawks -- Signed veteran K Norm Johnson and 12th-round draft choice FB Tony Burse of Middle Tennessee State.

BASEBALL Pittsburgh Pirates -- Sold contract of C Dann Bilardello to Kansas City Royals' AAA team in Omaha. Philadelphia Phillies -- Reinstated P Jeff Calhoun from DL, sent P Doug Bair to AAA Maine.

COLLEGES George Washington -- Said Lynn George will retire as women's athletic director Aug. 31. She has held the position since the program's inception in 1975. Mary Jo Warner, assistant women's athletic director since 1977, will replace George. Virginia Tech -- Announced basketball games against Georgetown each of the next three seasons, beginning with a game at Hampton Coliseum on Dec. 9. Mary Elizabeth Balch, former Navy track all-America, has been awarded a postgraduate NCAA scholarship. Balch, who was commissioned an ensign in May, is the 17th Navy athlete to receive the scholarship since the program was instituted in 1965. A native of Cheshire, Conn., Balch earned 11 varsity letters in indoor cross country and track and field while at Navy. Auburn -- Hired former Tulane coach Ned Fowler as an assistant basketball coach.

HOCKEY Pittsburgh Penguins -- Signed D Doug Bodger, D Todd Charlesworth and D Chris Dahlquist.

BOXING Renaldo Snipes overcame an injured right hand to knock out Terry Anderson of Tampa, Fla., at 2:40 of the 10th round of a scheduled 12-rounder at New York's Madison Square Garden to win the vacated Continental Americas heavyweight title.