WEMBLEY, ENGLAND, AUG. 9 -- In a National Football League exhibition game on one of soccer's most hallowed fields, running back Charles White slipped into the end zone from four yards out with 28 seconds remaining to give the Los Angeles Rams a 28-27 victory over the Denver Broncos tonight.

The second touchdown of the night by the onetime Heisman Trophy winner from the University of Southern California and the conversion by Mike Lansford was the Rams' third touchdown of the final quarter.

White scored on a nine-yard run on the first play of the final quarter to put Los Angeles ahead, 14-13.

The Broncos, last year's Super Bowl runners-up, took their third lead of the game, 27-21, with less than two minutes remaining on a 32-yard pass from reserve quarterback Gary Kubiak to rookie wide receiver Ricky Nattiel.

A near-capacity crowd of 72,786 -- some 11,000 more than were in Wembley Stadium Saturday for an international all-star soccer match -- was involved from the start and cheered loudly for both teams' successes.

A year ago, in the first NFL-promoted "American Bowl," the fans had chanted "boring, boring" toward the end of a 17-6 victory by the Chicago Bears over the Dallas Cowboys.

This time, about the only boos on a chilly, overcast summer evening were reserved for the Colorado State University Marching Band when it struck up a halftime rendition of, "Don't Cry For Me, Argentina."

It may have been a hit in the musical "Evita," but it did not go down well with the fans in a country that fought Argentina in the Falkland Islands war less than five years ago.

On Saturday, Diego Maradona, soccer's biggest star -- and an Argentine -- was booed every time he touched the ball in the all-star game.

But cheers were the order of the day today as the English gave further indication of their growing affection for the sport known here as "gridiron football".

The Rams opened the scoring with 1:38 left in the first quarter on Eric Dickerson's 4-yard touchdown run. The 44-yard drive was keyed by Jim Everett completions of 15 yards to Henry Ellard and and 13 yards to Kevin House.

Nattiel, the Broncos' first-round draft pick, set up Rich Karlis' 41-yard field goal with a 21-yard punt return.

After the Rams were forced to punt, Mike Clendenen capped an 11-play drive with a 36-yard field goal one second before the half, pulling Denver within 6-3. The drive was highlighted by a 26-yard Steve Sewell run after he took a shovel pass from Jim Elway.

As the final play of the third quarter, White took a swing pass 12 yards to the Denver 9, then ran through a huge hole off right tackle for his first score on the first play of the final period.

As the English fans did the wave and yelled for the Rams' cheerleading squad, the Broncos rushed back, going 82 yards in 11 plays to reclaim the lead, 20-14, with Kubiak throwing a 13-yard touchdown pass to Mark Jackson in the midst of three Rams defenders.

Denver 0 6 7 14 27 L.A. Rams 7 0 0 21 28

First Quarter

LA -- Dickerson 4 run (Lansford kick), 12:51. Second Quarter

D -- FG Karlis 41, 6:04.

D -- FG Clendenen 36, 14:59. Third Quarter

D -- Lang 6 run (Karlis kick), 6:48. Fourth Quarter

LA -- White 9 run (Lashar kick), 0:04.

D -- Jackson 13 pass from Kubiak (Clendenen kick), 4:38.

LA -- Tyrell 1 run (Lashar kick), 8:47.

D -- Nattiel 32 pass from Kubiak (Karlis kick), 13:07.

LA -- White 4 run (Lansford kick), 14:32.

A -- 72,786.

Broncos Rams First downs 21 18 Rushes-yards 27-96 24-93 Passing yards 260 176 Return yards 31 14 Passing 22-37-1 15-27-0 Sacked-yards lost 3-22 2-11 Punts-avgerage 5-40 7-40 Fumbles-lost 1-0 0-0 Penalties-yards 6-49 4-26 Time of possession 34:3

RUSHING -- Denver: Willhite 6-33, Lang 5-19, Bell 1-13, Sewell 3-11, Dudek 5-10, Elway 2-4, Kubiak 1-3, Win

PASSING -- Denver: Kubiak 13-22-1, 176 yards, Elway 9-15-0, 106. Los Angeles: Dils 7-14-0, 105, Everett 8-1

RECEIVING -- Denver: Sewell 5-54, Mobley 3-48, Nattiel 2-48, Jackson 4-46, Kay 2-25, Watson 1-23, Hackett 1

MISSED FIELD GOALS -- None.