EAST RUTHERFORD, N.J., AUG. 30 -- Phil Reich kicked his third field goal, a 20-yarder with three seconds left today, as 17th-ranked Tennessee opened the college football season by defeating No. 16 Iowa, 23-22.

Reich, Tennessee's new placekicker after six years of the Reveiz brothers, kicked field goals from 45 and 25 yards earlier in the fourth quarter to bring the Volunteers back from a 19-14 deficit after it blew a 14-3 second-period lead in the fifth annual Kickoff Classic.

Tennessee redshirt freshman Reggie Cobb was the game's most valuable player and leading rusher with 138 yards on 25 carries.

"I don't think I've ever relied that much on a freshman," said Tennessee Coach Johnny Majors. "He had a very good spring and got better in the fall."

Reich, a junior from Fort Lauderdale, Fla., who transferred from Tennessee-Chattanooga, won the Volunteers' placekicking job in the spring. Fuad Reveiz was Tennessee's placekicker from 1981-84 and Carlos Reveiz handled the job the last two years.

It was the second consecutive victory for the Southeastern Conference over the Big Ten in the Kickoff Classic. Last year, Alabama defeated Ohio State, 16-10.

Hawkeyes Coach Hayden Fry, as he promised, played all three of his quarterbacks and each was impressive. Dan McGwire, younger brother of Oakland A's all-star Mark McGwire, completed seven of 14 passes for 86 yards. It was the first collegiate start for the 6-foot-8 sophomore.

Tennessee scored both its touchdowns in the second period, on a one-yard run by William Howard and a 96-yard run by linebacker Darrin Miller after he intercepted a pitchout from Chuck Hartlieb.

Kevin Harmon scored Iowa's first touchdown on a 23-yard run after taking a shovel pass from Hartlieb in the second period. The Hawkeyes' other points came on field goals of 42, 27 and 42 yards by Rob Houghtlin.