VALLEY RANCH, TEX., OCT. 20 -- There still is one unhappy National Football League city. In Seattle, Philadelphia and Buffalo, the fans who shunned strike replacement football are happy to get on with the real season.

Not here. Not in the city that has called its franchise "America's Team." Not in the Big D.

Here in Dallas, the people who used to cheer Roger Staubach and Drew Pearson would just as soon see the replacement players stick around for the rest of the season, while Tony Dorsett and Danny White take a hike. Here in Dallas, where "strike" is a dirtier word than "Redskins," it appears that the previously cozy relationship between the Cowboys and their fans has been severely damaged.

"Turning this booing {of the regular team} around will be a big problem," Cowboys President Tex Schramm said. "It'll be a big challenge. How are we going to do it? I have no idea. But it probably won't happen quickly."

On the popular sports talk shows here, callers have ripped the striking Cowboys to shreds. Fans in St. Louis and Cleveland were irritated by the strike; the people in Dallas, largely because Texas is a right-to-work state, were intolerant of it.

Brad Sham, host of a talk show on radio station KRLD, said: "I haven't been counting but if I did, the calls would have been pretty close to 10-1 in favor of the replacement players. The fact that they {the union Cowboys} were 1-7 the last half of last season had people thinking they were slipping, anyway . . . The fans know the quality of the replacements isn't as high. But they don't care because the enthusiasm is perceived to be about double."

If the boos directed at White here in Monday night's 13-7 loss to the Redskins are any indication, the Cowboys fans would rather see replacement Kevin Sweeney start Sunday's game at Philadelphia. Even as the Monday night game with the Redskins was beginning, a fan held a sign that read, "White's a Weenie; We Want Sweeney." Police quickly tore the sign down, but it didn't help White. And Dorsett, a lock for the NFL Hall of Fame, was booed even more viciously.

Charlie Waters, a Cowboys defensive back in the team's glory years, has been around Dallas long enough to expect that something like this might happen. "And it couldn't happen anyplace else in the league," Waters said. "It's strange, very strange. Around here, a contract is a contract. A lot of deals are still made with a handshake. The people here still don't understand a guy trying to renegotiate, much less a strike."

Asked what the Cowboys can do to get the community behind them again, Waters said, "It'll only happen if they start winning. They have to win, and keep their mouths shut and just let some time pass. No amount of public relations is going to work. These fans are mad."

It's true that the Cowboys fans already were upset that the team didn't make the playoffs last season, and were ready to come down on White, anyway. But the dearth of unions in Texas -- Dallas more so than Houston -- is at the center of their beef with the Cowboys.

Everson Walls, who grew up in the shadow of the old Cowboys' practice facility in north Dallas, said today, "The word union didn't even come into my vocabulary until I became a player. You don't talk about unions in Dallas."

Dr. Bob Weinberg, a sports psychologist at North Texas State University who lived in New York and was a member of the teachers' union there, said, "Union is a foreign concept here. People in the northeast couldn't understand how Dallasites feel about this. They don't even read about unions. It's still a conservative, religious place . . . "

Walls, a strong union member, said he "slightly understands" why the fans here feel jilted, as they do. "The Cowboys have had such a strong hold on the community. They've had the same coach, the same management for more than 20 years," he said. "It's going to take some time before we get the people back again."

It's very possible that won't happen this season. The Cowboys-Redskins game attracted more than 60,000 people, and Schramm said he doesn't expect that many will turn out to see the veteran Cowboys for the next couple of home games.

The fans here loved the replacement Cowboys because they won two games. They would have been civic heroes with a victory over the Redskins, but it hardly matters because the fans already blame that loss on Dorsett (two fumbles) and White (two terrible decisions in the final 41 seconds).

In addition to being concerned with their relationship with the Dallas-Fort Worth metroplex, the Cowboys also have to worry about divisiveness within the team. White, who was publicly opposed to the 1982 NFLPA strike, said he lost his ability to lead the team effectively as a result.

Walls said he is encouraged the same thing won't happen this time because White informed his teammates every step of the way about his crossing the picket line after initially supporting the union. But Walls added, "The difficult thing is that this team was becoming a lot closer. It took us four years to get over what happened in 1982."

Even if Dallas can "put this silliness aside and think about football for a change," to use Schramm's words, the Cowboys still will face problems in the coming weeks. Several teams, the Phildelphia Eagles among them, blame Schramm for the league playing the replacement games.

"Buddy Ryan {coach of the Eagles} has already said he's going to kick our rear ends," Schramm said. "That's what the regular players oughta be thinking about."

Said Walls, "I don't worry about other teams shooting for us, or other people being angry with the Cowboys. People have hated us, anyway, so how much worse can it get? The thing that is different is that people used to hate the Cowboys out of respect. Now, you feel bad because they hate us out of disrespect."