The Kemper Open failed to draw any of the top 13 money-winners on the PGA Tour so far this year -- most notably former Kemper champions Greg Norman and Fred Couples, and also Payne Stewart, Mark Calcavecchia and Paul Azinger -- but tournament chairman Ben Brundred said yesterday no new major strategies are planned to attract superstars.

"I don't know a tournament director who can convince a guy to come if he doesn't want to," Brundred said. "We'll try. I talk to as many as I can find. I don't say, 'Please, please come.' I just say, 'I'd appreciate if you would put us on your schedule.' "

Brundred said a problem the last two years was that the Kemper fell two weeks before the U. S. Open and the tournament following the Kemper is near the site of the U. S. Open. Players can stay in the same area for two straight weeks.

Last year, a tournament in suburban New York (Westchester) preceded by one week the U. S. Open in Rochester. This year, the Western Open in Chicago is followed by the U. S. Open at Medinah, also in the Chicago area. Next year the Kemper still will be two weeks before the Open, followed by the Westchester in New York, followed by the Open at Hazeltine in Minnesota. Brundred thinks better players will come to the Kemper as a result.

"We don't plan to change the date," said Brundred, who said the Kemper contract with the tour calls for six more years at Avenel. "The last two years with the dates have been an aberration," he said. "The next few years our schedule is good. I think our date two weeks before the Open is normally a good one.

"We thought all along that some {top players} would skip us and some would skip Atlanta {the week before Kemper}, but most of them skipped both."

Another sticky spot was the condition of the Avenel course, which had thin grass in spots because its primary fairway and green-apron grass is zoysia, and a cool spring stalled its germination.

Brundred said he thinks the Kemper was begun one year too early at Avenel (1987). "Some people who played that year -- like Greg Norman -- haven't been back since. Those who have stayed away after the first year owe it to themselves and to us to come back and at least look at it.

"Tom Kite said that there are at least 15 courses they play that aren't as good as this, from a design point of view. What we have to do is get it in immaculate, perfect condition. We had bad luck on that this year."

Brundred said the tournament ran "smoothly" and yesterday's crowd was estimated at 45,000, compared to last year's Sunday record of 40,000. The four-day tournament total was estimated at 133,000, compared to 122,000 in 1989. Thoughts From Thorpe

Jim Thorpe, formerly of Falls Church, holed out from the fairway for eagle on his first hole yesterday and knocked in a 45-foot putt for birdie on his final hole for two-under-par 69 for 282, tied for 19th. He had five birdies with an eagle.

Great round, right? Nope.

Thorpe, the former Morgan State running back, three-putted four greens. "I could have shot about six under par, easy," he said as he signed autographs for some of the many who followed him. "I never was in trouble the whole day."

Thorpe said he was tired and undecided whether to go a grueling 36 holes in U. S. Open sectional qualifying today at Rockville's Woodmont. He has done well in Opens; he tied for fourth at Merion in 1981 and tied for third at Winged Foot in 1984. "I don't mind 36 holes, but I think they should give us carts," said the 41-year-old pro. Hammond's Happy

Frederick native Donnie Hammond made three straight birdies on the back nine but finished by missing a 10-foot putt and taking bogey on his final hole for 72 -- 284. He tied for 25th and won $7,633.

Hammond already in the field for his fifth U. S. Open said, "This was a good week for me to get tuned up. I didn't putt too well all week. The greens are tricky, with a lot of subtle breaks." Open Qualifications

Winner Gil Morgan will shoot for one of 46 spots in the Open, June 14-17, as a field made up mostly of golfers coming off the Kemper tries in sectional qualifying today at Woodmont starting at 7:30 a.m. The field will be comprised of 136 pros and six amateurs. . . .

Traffic bottlenecks were relieved somewhat by $1 round trip Ride-On buses that left from three free parking areas in Bethesda. It was estimated 1,500 people rode the buses Saturday. . . .

Brundred named Carolyn Corrigan tournament director of the Kemper. Corrigan, tournament coordinator the past 11 years, becomes the second woman to be named director of a PGA Tour event.