The new president of the U.S. Soccer Federation said he would like Franz Beckenbauer to become part of America's 1994 World Cup effort.

Beckenbauer, a former star for the New York Cosmos, coached West Germany to the World Cup title last month. He had announced in advance that he would quit as West German coach following the tournament.

"There is no signed agreement with Beckenbauer," said Alan Rothenberg, who ousted Werner Fricker for the USSF presidency last week. "But if there is the opportunity to have him involved with us in some capacity, it's the type of thing we intend to pursue."

Beckenbauer has said he has no desire to coach the U.S. team but there is widespread speculation that he will become the team's technical director. . . .

John Harkes scored the go-ahead goal five minutes into the second half as the United States beat Sporting Lisbon, 2-1, in the third-place game of the Marlboro Cup of New York. Harkes, a midfielder seeking a contract with a European club, scored from 25 yards out off a rebound after Bruce Murray's shot bounced off a defender.

In the championship game, Gaucho scored the game's only goal 59 seconds in and Flamengo of Brazil made it stand up for a victory over Alianza of Lima, Peru.