ORCHARD PARK, N.Y., DEC. 22 -- Sometimes, extra incentive for an NFL team is provided in the form of printed words from an opponent. The Buffalo Bills say they are mad that their Sunday guests, the Miami Dolphins, aren't giving them the respect they deserve. The Bills have posted on their lockers newspaper clippings filled with what they think are inflammatory words from the Dolphins.

"I guess there are certain people in Miami that are counting us out," said Bills defensive end Bruce Smith. "They shouldn't do that. We've been told Miami is bad-mouthing us. I don't want to throw gasoline on a fire, but they're going to regret saying those things.

"They're saying: 'We handled them easily last time {in September, when Miami won, 30-7}. We'll handle them again. That was the easiest win we've ever had.' All of that is ridiculous. People don't forget things like that, and we have all that posted up for everybody to see. Maybe we'll show those stories to them after we win."

Not that the 12-2 Bills, who will play without quarterback Jim Kelly, need any extra incentive. Their 17-13 victory over the New York Giants last week gained them league-wide respect. This week, they will face the Dolphins (WRC-TV-4, 1 p.m.) for more than respect. A victory will give Buffalo its third consecutive AFC East title and the home-field advantage throughout the playoffs.

If Miami (11-3) beats the Bills and wins its final regular season game against the Indianapolis Colts, the Dolphins would win the AFC East and gain the home field.

Buffalo also is looking for a team-record 13th victory before an expected sellout of 80,000 at Rich Stadium, where the Bills are 7-0 this year and 22-2 the past three. And the elements will not be very Florida-like. Weather prognosticators expect snow flurries and temperatures in the low thirties. Those conditions won't help the Dolphins, who haven't won here since 1986.

But all that doesn't bother Miami cornerback Tim McKyer, who said, "We know that we pounded them the first game and that we can beat them if we go out and take care of business."

Said Buffalo wide receiver Andre Reed about that first encounter: "The bottom line is we were just not ready to play. That isn't going to happen Sunday, I'll tell you that right now."

The biggest change for the Bills will be the absence of Kelly, out three weeks with a knee injury he suffered against the Giants. Former Maryland quarterback Frank Reich, a career backup, will start. Reich was 3-0 last year when Kelly missed time with a separated shoulder.

Early this week, Reich said he wasn't nervous about the idea of facing Miami with the division championship at stake. But on Wednesday, the jitters hit.

That's when Reich said he turned to Kelly, tapped him on the leg and whispered: "I'm starting to feel the butterflies now.

"That's how I felt last year against the Rams," said Reich, who threw two touchdown passes in the final 2 1/2 minutes to win it. "I think I'll maybe handle it better this year having that experience from last year."

Coach Marv Levy said the Bills still will run the no-huddle offense. Buffalo is averaging 326 yards and 27.9 points a game. "There's no mystique to the no-huddle," Levy said.

"I think the only difference will be that Jim probably improvises a little more than I do," said Reich. "I'm more of a structured-type person."

Said Coach Don Shula, whose Dolphins lost to Reich last year during his brief tenure as a starter: "I think the fact that they went through this last year and that Frank Reich stepped in there and won three ballgames for them" helps Buffalo, Shula said. "One of them was a big game against us, a very meaningful game in the race for the playoffs. He did a heck of a job."