TAMPA, JAN. 22 -- Tickets for the first Super Bowl between the Green Bay Packers and Kansas City Chiefs sold for $6, $8 and $12 at the gate and many people were outraged at the price.
These days, however, should you uncover the ticket in Uncle Harry's attic, it's probably worth close to $300, and maybe more if the entire ticket is intact and in mint condition.
The ticket for Sunday's Silver Anniversary game between the New York Giants and Buffalo Bills sells for $150, the highest-priced single seat at any team sport competition. By simply saving the stub for a few years, however, the investment should pay off.
Super Bowl tickets have always had a special look, though they haven't always been Super Bowl tickets. The first and second game said "World Championship Game"; and the third said "Third World Championship Game." The words "Super Bowl" did not make an appearance until the fourth game, and roman numerals didn't appear on the ticket until the fifth.
This year, the NFL wanted something special for its 25th anniversary game, and clearly they are getting what they paid for -- about $1 per ticket.
Polaroid designed a four-dimensional hologram using Super Bowl theme art -- Tampa Stadium, the Lombardi Trophy, the game's roman numeral logo -- and artists also added a "twinkle" in the fifth lace of the Lombardi Trophy football.
"Viewing the hologram at slightly different angles makes the twinkle appear and disappear and creates brilliant color changes, from bright yellow to orange and green," according to a Polaroid press release.
Jim Steeg, the NFL's director of special events, also likes the fact that "the hologram makes it virtually impossible to make a counterfeit ticket."
Already, there is talk that the postgame retail price of a ticket stub could be as high as $75, with the price almost certain to soar as the years wear on.