The Washington Redskins plan to name Steve Baldacci their team president within the next several days, sources close to the situation said yesterday.

Club officials will announce his appointment to a new position as president of Washington Entertainment, a subsidiary of the Redskins created to focus on team operations and marketing.

Baldacci, a senior vice president in the Bethesda-based marketing firm of Redskins owner Daniel M. Snyder, has been active in the team's operations for months. Baldacci will head the business side of the Redskins' operations and leave the football-related decisions to Coach Norv Turner and Vinny Cerrato, the director of player personnel hired by Snyder in conjunction with the resignation of former general manager Charley Casserly in July.

Baldacci likely will be the team's point man as Redskins officials try to correct the traffic problems at Redskins Stadium that have plagued the facility since it opened in 1997 and angered many fans during the club's season-opening overtime loss to the Dallas Cowboys 16 days ago. Baldacci also is likely to play a role, along with Snyder and Redskins marketing executive David Cope, in the team's negotiations to sell the naming rights to its stadium, which probably will be worth more than $5 million per season.

He also will be involved with Snyder in ongoing efforts to make improvements to the stadium.