The Washington Redskins yesterday named Stephen T. Baldacci the head of their business operations.

Baldacci, formerly a senior vice president in the Bethesda-based marketing firm of Redskins owner Daniel M. Snyder, was appointed the president of Washington Redskins Entertainment, Inc. He will be responsible for all the marketing and sales aspects of the team, the Redskins announced.

"I've worked side by side with Steve since almost the founding of my company and have the highest respect for his abilities," Snyder said in a written statement. "He brings a world-class focus that will benefit the team as well as its marketing partners."

Baldacci declined to comment through a spokesman for Snyder Communications, Inc.

Baldacci, 38, in effect fills the team president position that Snyder had said he intended to create. The side company was created for tax purposes, sources close to the situation said. Baldacci will focus on the business side of the operation while Coach Norv Turner and Vinny Cerrato, the Redskins' director of player personnel, handle the football decision-making, with Snyder overseeing both ends.

Baldacci had been playing a part in the Redskins' operations for weeks while he and Snyder completed the arrangements for him to join the team officially. He has coordinated the Redskins' efforts to solve their traffic problems at Redskins Stadium. He, Snyder and Redskins marketing executive David Cope will handle the team's negotiations to sell the naming rights to the stadium.

He worked for 10 years in senior sales, marketing and strategy positions after joining Snyder Communications from Time Warner. Like Snyder, he had no previous background in professional sports. He played soccer at Hartwick College, and later was a nationally ranked biathlete and triathlete and a ranked amateur tennis player. His father, Thomas, was a member of Ohio State's national champion football team in 1957, and his uncle, Louis, played for the University of Michigan and the Pittsburgh Steelers.