Dave Odom's advice turned out to be right on target for Wake Forest's Robert O'Kelley .

While he was missing his first 11 field goal attempts last night, O'Kelley kept hearing the same message from the Demon Deacons' coach.

"Keep shooting," Odom said. "I told him to keep shooting, and it will happen."

O'Kelley followed his coach's suggestions and made up for a miserable start with a furious finish that rallied Wake Forest to a 66-57 victory over No. 13 North Carolina in Winston-Salem, N.C.

O'Kelley scored 13 points in a 28-9 run that helped the Demon Deacons (11-4, 2-1 Atlantic Coast Conference) end a six-game losing skid against the Tar Heels (11-5, 2-1).

"A lot of players would have lost their courage and stopped shooting. He didn't," Odom said of O'Kelley, who made six of his last seven shots and finished with 18 points, all in the final 14 minutes 12 seconds, as Wake Forest erased a 10-point deficit.

FLORIDA 82, LSU 57: Freshman Justin Hamilton scored 14 points to help the No. 10 Gators overcome foul trouble and illness to beat the No. 24 Tigers in Gainesville, Fla. Hamilton finished 6 for 9 to hit double figures for the first time in his young career.

Matt Bonner, another less-heralded freshman, also came up big, hitting three three-pointers in the first half to help the Gators jump to a 43-28 lead.

DUKE 82, GEORGIA TECH 57: In Durham, N.C., Shane Battier shook off a poor shooting first half to score 19 points, and the No. 6 Blue Devils used a late run to win their 12th straight overall and 25th straight regular season conference game.

CINCINNATI 72, TULANE 59: Kenyon Martin scored a career-high 27 points, including 16 in the second half, and the No. 1 Bearcats rallied on the road.

TEXAS 78, TEXAS A&M 51: Ivan Wagner and William Clay each scored 16 points and ignited the visiting No. 15 Longhorns in the second half as they defeated the cold-shooting Aggies for the 13th straight time.

KANSAS 87, KANSAS ST. 79: Eric Chenowith got the key points and the crucial rebounds in the final minutes as the No. 8 Jayhawks blew a big lead at home and then held on for the 17th straight victory over their in-state rivals.

TULSA 75, CREIGHTON 67: Tony Heard scored 19 points, and Greg Harrington added 15 to lead the No. 19 Golden Hurricane in Omaha, Neb.

TEMPLE 78, FORDHAM 61: Mark Karcher scored 20 points, and Pepe Sanchez had 12 assists as the visiting No. 23 Owls beat the Rams for the 10th consecutive time in a streak that dates from 1981.

PURDUE 69, ILLINOIS 66: Brian Cardinal scored 21 points, and Mike Robinson had 11 of his 12 in the second half to lead the visiting Boilermakers to their ninth straight win over the No. 22 Illini.

MARQUETTE 69, DEPAUL 60: Cordell Henry scored 21 points, including two key three-pointers in the final 7:07, to help hold off the No. 21 Blue Demons in Rosemont, Ill.

UAB 56, LOUISVILLE 50: Myron Ransom tied his career high with 22 points as the Blazers extended the No. 25 Cardinals' road woes.

VANDERBILT 76, TENNESSEE 73: Dan Langhi had 31 points as the Commodores, at home, rallied from 13 points in the second half to beat the No. 12 Volunteers.