In the final set of his wild and crazy career, 2001 Wimbledon champion Goran Ivanisevic was preparing to serve when a spectator cried out: "We love you, Goran!"

He paused, smiled, then smacked a service winner and pointed toward the admirer. Right before his next serve, a shout came from another section of the stands: "We love you, too, Goran!" He hit a volley winner, then pointed in that supporter's direction.

One of tennis's great showmen and few remaining serve-and-volleyers bid farewell at his favorite spot in the world, Centre Court at the All England club, with a 6-2, 6-3, 6-4 third-round loss Friday to Lleyton Hewitt.

"Everything was right: the weather, the crowd, the court," the 32-year-old Croat said. "I'm happy and sad. I'm sad that I have to leave, but I'm happy that it's no more practicing. Was really great -- 15 years. I really enjoyed every moment of my career."

So did fans, who delighted in his engaging play and personality. Some worry whether another player can provide similar entertainment now that he's retired.

"You should wait for another Goran. Is going to come," he said in his endearingly fractured English. "Every generation has own Goran. So I was the Goran of this generation."

And the next generation? From the looks of things on Court 2 Friday, Andy Roddick could be that guy.

Swatting big serves, and following them to the net more than usual, the U.S. Open champion produced a nearly Goran-esque display of muttering during a 6-3, 7-6 (7-2), 6-4 victory over 128th-ranked Alexander Peya of Austria.

After a backhand slice error, Roddick said: "Stick to your shots!" A fault: "Commit to your serve!" A long forehand: "Concentrate, Andy." A weak backhand volley: "Gosh, Roddick, stick it!" When he hit a serve to Peya's backhand to win a point, a voice in the players' guest seats called out, "Way to mix it up!" Roddick wheeled to respond, "Mix it up? I've been going there 80 percent of the time."

It was better-natured than Ivanisevic's histrionics sometimes were. Recalling a $9,000 fine at the Australian Open for cursing, Ivanisevic noted fondly: "How I swear, it was like poetic, you know?"

He once broke so many rackets during a match he ran out and had to forfeit.

Roddick didn't get any more violent than reacting to a missed leaping overhead by bonking himself in the head with his racket. Still, that's the type of animation John McEnroe and Marat Safin, among others, recently lamented is missing from the game.

On Saturday, Roddick faces No. 26 Taylor Dent, another big-serving American, who defeated Stefano Pescosolido, 6-3, 6-3, 7-6 (7-3). The winner moves into the round of 16, joining No. 7 Hewitt, No. 9 Carlos Moya, No. 10 Sebastien Grosjean and No. 27 Robby Ginepri, who ousted No. 6 Juan Carlos Ferrero, 6-3, 6-4, 6-1. Two other highly seeded players lost: No. 2 Anastasia Myskina and No. 3 Guillermo Coria. Myskina (2004) and Ferrero (2003) won the French Open; Coria was this year's runner-up.

Amy Frazier, who beat Myskina to reach Wimbledon's fourth round for the first time since 1996, next faces No. 13 Maria Sharapova, while 1999 winner Lindsay Davenport also advanced. Two-time defending champion Serena Williams, No. 4 Amelie Mauresmo and No. 7 Jennifer Capriati reached the third round.

Among those reaching the third round was fifth-seeded Tim Henman, who beat Swiss qualifier Ivo Heuberger, 7-5, 6-3, 6-2, to continue his bid to become the first British player to win the men's title since 1936.

Ivanisevic's final match as a pro provided a wonderful contrast: Ivanisevic's go-for-broke serve-and-volley style vs. Hewitt's stellar service returns and lobs.

With the sun shining, Ivanisevic hit 15 aces but had nine double faults; Hewitt compiled 17 break points, converting four. That was enough because the Australian never faced a break point and lost one point on his serve in the second set.

When it ended with Hewitt's forehand winner, the crowd of about 13,000 gave Ivanisevic a two-minute standing ovation.

"I'm proud of everything that I did in my career. I play with all generations: McEnroe, [Jimmy] Connors, with these young guys, with Pete [Sampras], with Andre [Agassi]," Ivanisevic said. "I gave all my life into this sport."

"I'm sad that I have to leave, but I'm happy that it's no more practicing," said 2001 Wimbledon champ Goran Ivanisevic, 32.