The Kings bought full-page ads in two newspapers to apologize for showing derogatory images of Detroit on video screens prior to their home opener against the Pistons.
When the Pistons were introduced Tuesday night, the Arco Arena scoreboard flashed pictures of abandoned buildings, burned-out cars, piles of rubble and other negative images of Detroit. The Pistons won the game, 102-88.
The Kings apologized that night and owners Joe and Gavin Maloof bought a full-page ad that ran in yesterday's editions of the Detroit News, expressing "great respect for Detroit's long and rich tradition as a landmark American city and the incredibly positive impact the Motor City has made over the course of our country's history."
The ad will also run in today's editions of the Detroit Free Press.
"We all feel terrible that we made just a big mistake, and we want to communicate that," Kings spokeswoman Sonja Brown told the News.
Pistons Coach Flip Saunders said he and his assistants were initially angered by the display, but settled down after hearing from the Kings.
"Their organization has always been very first-class. Opening night, sometimes they get really excited," Saunders told the Free Press. "Some of their people, they just really weren't quite thinking all the way."
NBA spokesman Tim Frank said the league is reviewing the incident.
* O'NEAL UPDATE: Heat C Shaquille O'Neal had the hard cast removed from his sprained right ankle, but there's still no firm timetable for his return to the lineup.
O'Neal sprained the ankle on Nov. 3 against Indiana when he stepped on Ron Artest's foot while jostling for rebound position.
-- From News Services