Of course, because it’s Taylor Swift — she of dance-floor earworms and flossy, high-style videos — her dose of politics comes with more than a spoonful of sugar to make it go down easy. Joining her on the three-and-a-half-minute video are A-list gay icons including Ellen DeGeneres, RuPaul, Adam Lambert, Laverne Cox, Jesse Tyler Ferguson and the cast of “Queer Eye.” And it wouldn’t be a Swift video without a reference to her personal life: The final image is of the singer (dressed as a carton of french fries), embracing fellow pop-ster Katy Perry (in a hamburger costume), a pairing that serves as a visual hatchet-burying with Perry, with whom she had publicly feuded.
There’s a shout out to same-sex marriage — and the gay rights organization that fought for it. ″Why be mad?” Swift sings, as the camera pans to a wedding scene for Ferguson and his real-life husband, Justin Mikita. “When you could be GLAAD?"
Swift’s long-running obsession with “haters” and critics gets translated into a critique of anti-gay protesters, depicted in the video as a snaggletoothed, flannel-clad mob wielding signs bearing cliched slogans like “Adam and Eve not Adam and Steve.” “Sunshine on the streets at the parade,” she sings, contrasting images of high-camp fun times with their anger. “But you would rather be in the Dark Ages / Makin’ that sign must’ve taken all night.”
“Control your urges to scream about all the people you hate,” she advises them. "’Cause shade never made anybody less gay.”
Swift’s evolution from apolitical sphinx who some people claimed was a secret conservative to LGBTQ activist looks complete. But we shouldn’t be surprised — Swift had telegraphed her plans to get more involved, telling Elle magazine in March that she was finally ready to turn up the volume: “I’m finding my voice in terms of politics,” she said.