Apple released a full trailer for its long-anticipated newsroom drama “The Morning Show” on Monday morning, delivering a good look at Jennifer Aniston, Reese Witherspoon and Steve Carell in what could become the flagship series for its TV+ service.
The trailer opens with broadcaster Alex Levy (Aniston) leading her program with some unfortunate, all-too-familiar-sounding news. Mitch Kessler (Carell), her co-host and colleague of 15 years, has been torpedoed by sexual misconduct allegations and fired from the show. Watching her announcement live, Kessler angrily dents his TV with a fireplace iron. But the network is moving toward a larger shake-up now, declaring Levy past her “sell-by date.” Enter Bradley Jackson (Witherspoon), an intrepid field reporter the suits position to usurp Levy’s throne.
Various trailer moments hint at a whirlwind of conflict. Kessler claims Levy is throwing him under the bus but appears later in the trailer to be commiserating with her, suggesting a tangled history between the two. Jackson initially seems shocked by her newfound popularity, but her eyes do linger on that coveted chair. There’s a glimpse of a Levy and Jackson confrontation.
Based on Brian Stelter’s 2013 book “Top of the Morning,” “The Morning Show” is primed to chart a juicy chess match of dueling media egos in a cable news environment urgent to remain fresh. The two high-powered women at the show’s center wage war, and an ensemble cast fills out the legion of producers and executives pulling the strings behind the scenes.
Billy Crudup’s Cory Ellison, one of those executives, delivers the trailer’s standout line: “Watching a beloved woman’s breakdown is timeless American entertainment.”
The trailer comes a week after the release of a more cryptic teaser that earned initial comparisons to HBO’s journalistic drama “The Newsroom.” But “The Morning Show,” of which Apple has already ordered two seasons, appears to be aiming for a breezier look into the media world with funny moments amid the drama.
It didn’t take long for social media to get excited about the coming release. A few Twitter users were quick to point out similarities between the trailer and scenes from “The Office.” One user realized that the song “Goodbye Stranger” by Supertramp, which plays throughout the trailer, was the musical inspiration for Michael Scott’s own “Goodbye, Toby;” the hashtag #GoodbyeToby soon trended nationwide.
A standout on the Apple TV+ roster, the show, due to come out in the fall, is Apple’s most star-studded production and stands as an early opportunity to generate some critical buzz.