An earlier version of this story incorrectly said that the Rubells' artist-in-residence program in Miami began in 2019. It was started in 2011. The story has been updated.
“Yesterday we spent all day sitting in each room … figuring out the spirit of each room and thinking about the art,” said Mera, 78, trying to explain how she and Don are choosing the pieces that will be on view when the Rubell Museum DC opens Oct. 29.
“It was five hours,” Don, 81, corrected.
“We spent all this time sitting in these different rooms to figure out what’s going to hang in them,” Mera said, without acknowledging the interruption. “An artwork in this room is going to feel different than in another room.”
“We made permanent decisions yesterday which will be changed somewhere between Friday and Monday,” Don added with a grin.
Don and Mera Rubell will become Washington’s newest museum owners when their second museum — they have run a museum in Miami since 1993 — opens at 65 I St. SW with 24 galleries showcasing some of the 7,400 pieces of contemporary art the Miami-based couple have collected since 1965.
The $20 million renovation of a building that opened in 1906 as Cardozo Elementary School and became Randall Junior High School in 1927 features 32,000 square feet of galleries, a bookstore and cafe. It will join the Phillips Collection, the Hirshhorn, the National Gallery of Art and the Smithsonian American Art Museum in Washington’s crowded field of art museums.
A museum in the nation’s capital — not far from Arena Stage and Nationals Park — has been a dream for more than a dozen years, explain the couple, who have been married for 58 years. As owners of the Capitol Skyline Hotel one block east on I Street, the Rubells promoted their love of art with art fairs and other events.
“Contemporary art is a catalyst for serious conversation,” Don said, noting that artists grapple with the most pressing issues of the day, including race, immigration, violence and identity. Where better to have these conversations than in the shadow of the Capitol, he added.
“There are ideas that are percolating in Washington that may not have gotten to the rest of the country. We’re going to try to bring art related to those ideas,” he continued. “It’s not worth doing unless we really affect people.”
“Contemporary art is profoundly relevant to people’s lives,” Mera added. “It’s not like we’re going to teach people about art, okay? We are blown away by the art. We’ve been committed to buying it, we’re committed to caring for it. But I would say the greatest learning we get is from the public that comes to see it.”
On a recent, steamy summer morning, the Rubells spoke — often over each other, in the way long-married couples do — about their passion for contemporary art, their belief in its power to change hearts and minds, and their instinctive, if unusual, approach to collecting and curating.
“It’s not so much theory and scholarship as an emotional connection with the work that we’ve collected,” Mera said, elaborating on their curatorial process. “Because we have the privilege of having the work in our own [Miami] warehouse, we’ll put three pieces in here … and say ‘Ahh, it doesn’t look good. I think we need to put it over there, or you know what, I don’t think we’re going to put it in at all.’
“It’s the physicality of the work. but it's also the relationships. We create relationships based on some experimentation. We'll bring work here and see how it feels.”
They are not sweating the decision because it can always — and will always — change. “The pleasure comes in constantly changing it,” Don said.
Consulting with their son, Jason, Rubell Museum Director Juan Valadez and Caitlin Berry, newly appointed as Rubell Museum DC’s director, the Rubells are selecting pieces from their collection that explore social and political issues, and many will be on public view for the first time. Kehinde Wiley’s monumental painting “Sleep” will be included in the opening exhibition. The 11-by-25-foot work, based on an 18th-century painting by Jean-Bernard Restout, is one of Wiley’s series that explores Black identity by situating contemporary subjects in old settings. Wiley painted Barack Obama’s presidential portrait for the National Portrait Gallery.
On view will be “Untitled (Against All Odds),” a series of dystopian paintings by Keith Haring, a family friend they supported at a critical moment in his career. The series is in memory of Steve Rubell, Don’s brother and co-owner of the famous New York City disco Studio 54, who was 45 when he died of AIDS in 1989. Paintings from the “Shell" series, by D.C.-based artist Sylvia Snowden, who studied at Howard University under David Driskell, were acquired for the new museum. The series focuses on Snowden’s daughter and is the companion to “Malik, Farewell 'til We Meet Again,” pieces inspired by the 1993 shooting death of her son that were exhibited at the Corcoran Gallery of Art in 2000.
The galleries will also feature Mickalene Thomas’s “Mama Bush II, Keep the Home Fires Burnin’” and works by Hank Willis Thomas, Cecily Brown, February James and Vaughn Spann.
The Rubells’ curating, like their collection, is grounded in instinct, feelings and curiosity. “You have got to stay curious, open and curious,” Mera says of their approach. Adds Don: “Our curiosity is really about the new.”
The search for “the new” has driven their choices since the beginning. The couple have always focused on early-career artists and on buying multiple works. They often used payment plans of $5 or $10 a week when they were starting out as collectors, the couple said. Artists such as Jean-Michel Basquiat, Cindy Sherman, Haring and Thomas benefited from their early support. Don retired as a doctor years ago, and the couple now fund their purchases from their investments.
“We’re not oil barons, we’re not railroad barons, we’re a working family. We have been very fortunate, but we’re still working people,” Mera said.
The new venture isn’t going to play second fiddle to the Miami museum, which they opened in Wynwood in 1993 and moved in 2019 to Allapattah, a neighborhood that is closer to downtown and public transportation. On view in the 100,000-square-foot space are works by Yayoi Kusama, Cajsa von Zeipel and Reginald O’Neal. Another exhibition, “30 Americans,” has been on tour for more than a decade; it continues at the New Britain Museum of American Art through October.
The Rubells bought the Capitol Skyline Hotel in 2002 and worked to make it into an arts hub. A few years later, the now-defunct Corcoran Gallery of Art purchased the former school with the idea of expanding its educational footprint, a plan the Rubells heartily endorsed. When the 2008 economic crash ended that plan, the Rubells partnered with local developer Telesis in 2010 to bid on a development deal that included renovating the school for their art collection and building apartments on the surrounding land. They added a partner, the national developer Lowe Enterprises, to complete the project, which includes Gallery 64, an adjacent 492-unit apartment building, where one-fifth of the units are affordable housing.
The Randall School’s classrooms and auditorium have been transformed into galleries featuring pristine white walls, exposed brick, arched doorways and honey-colored wood floors and ceilings.
“The shapes are extraordinary,” Mera says, gesturing to the arches, windows and massive beams in the exposed ceiling. “We wanted to expose these. They come from 200-year-old trees,” she said.
The school setting is a significant theme, Mera noted. She was a Head Start teacher in New York City and Don was in medical school when they started collecting art. She says a professor at Duke, where son Jason earned his degree in art history, played a role in their decision to share their collection with the public. Now 53, Jason had amassed his own art collection — starting at age 12 with money from his teenage job stringing tennis rackets — which he merged with his parents’ larger holdings to create the Rubell Family Collection. Daughter Jennifer, 51, is an artist based in New York who shares her eye and expertise, too.
Berry, the former director of the Cody Gallery at Marymount University in Arlington, Va., will apply her deep knowledge of D.C.'s arts scene to tailor the museum to local audiences. She will collaborate with Valadez, the Miami museum director who has worked for the couple for 22 years, to shape the museum’s public programming.
“I bring a deeper knowledge of D.C. All of the curatorial work will be done with D.C. audiences in mind,” Berry said. “My role is to make this museum a part of the community and to help that community feel welcome.”
The Rubells have not determined whether they will replicate Miami’s artist-in-residence program, which began in 2011 and provided critical visibility to artists including Lucy Dodd, Sterling Ruby and Oscar Murillo. They are still discussing the number and type of public and educational programs, they said.
“Contemporary art can really change lives, especially teenagers’, because art has this extraordinary way of giving you a vision of possibilities,” Mera said. “Art changed our lives. If we’re successful, art might change other people’s lives.”