Why is K-pop so popular?

The genre’s catchy songs, savvy use of social media and dedicated fans are a formula for global success.

Marian Liu is an Operations Editor for The Washington Post.
Youjin Shin works as graphics reporter at The Washington Post. Before joining The Post, she worked as multimedia editor at the Wall Street Journal and a research fellow at the MIT SENSEable city lab.
Shelly Tan is a graphics reporter and illustrator specializing in pop culture. She designs and develops interactive graphics.