The Obama 2012 campaign unveiled a Barack Obama Pinterest page on Tuesday, taking advantage of the fast-growing social network by sharing images of Obama and his family, campaign supporters and paraphernalia and visuals that support administration policies.

Organizers, infographics, murals, and cake—now pinning all of the above for #Obama2012 on Pinterest: OFA.BO/iGnPG9

— Barack Obama (@BarackObama) March 27, 2012

The page, run by the Obama 2012 campaign staff, features eight “boards.” (For those of you not among the17.8 million Pinterest users last month, boards are like folders where users categorize “pins,” or images they collect and share on the site).

Five of the boards feature lighter fare: ”Obama-inspired recipes” shows the family chili recipe and cupcakes with images of the president on them. The first family and pets wearing Obama gear get their own boards, and merchandise from the Obama campaign store is featured in another.

The more substantive boards include pinned infographics on job growth and the health-care act, and another with images of people supporting or affected by the administration’s initiatives.

Mashable reported the Obama campaign created the account several weeks ago, but there was no activity on it until Tuesday. Thus far, none of Obama’s potential 2012 opponents have their own accounts, but Ann Romney, the wife of former Massachusetts governor Mitt Romney, last month launched her own page with a mix of personal and political pins.

The Boston Globe’s Michael Levenson reported Tuesday that Obama and Romney are already jostling for general election support among women. That both campaigns have a presence on Pinterest — where the vast majority of users are women — supports that narrative.


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