Back in 2009 I said that by not having a uniform color scheme, D.C. is losing out on an important branding opportunity. New York’s yellow taxis are one of the strongest images associated with that city. Since D.C. has as many cabs per capita as New York, the same could be true here.
Red is the natural choice. We want something distinctly different from New York, and clearly associated with D.C. Since red is already the primary color of D.C. Circulator, Capital Bikeshare and the future D.C. Streetcars, it makes sense to use the same colors on taxis. Doing so evokes a uniform brand for the city’s entire transportation system, across multiple modes.
[Continue reading Dan Malouff’s post at BeyondDC.]
Dan Malouff is an Arlington County transportation planner who blogs independently at BeyondDC.com. The Local Blog Network is a group of bloggers from around the D.C. region who have agreed to make regular contributions to All Opinions Are Local.